Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

by ExchangeWire PressBox on 5th Feb 2025 in News

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and delivering cost efficiencies and scalable performance for advertisers.

The current landscape of data marketing is undergoing a radical change. The transformation was initiated by incoming data privacy laws around the world that challenged the advertising community to evaluate current practices and adopt privacy compliant solutions. In addition to this Google’s plans to remove cookies challenged the industry to reconsider the technology it relied upon since the early days of web based advertising.

This current wave of change is now being led by independent ad tech solutions. In order to take advantage of the changing tides brands and agencies are seeking solutions that support addressability and compliance. By integrating ID5’s privacy-first identity framework with Evorra’s efficient audience capabilities, advertisers can confidently build custom first and third-party audiences with granular data controls.

“Advertisers worldwide are grappling with the need for a future-proof, privacy-led approach to targeting,” said Aaron Ritoper, CEO at Evorra. “Our partnership with ID5 not only addresses these needs but also sets a new benchmark for global, cookieless activation. Together, we empower media buyers to run efficient, high-quality campaigns — across all digital channels, including CTV, audio, gaming, mobile, and browsers — without compromising performance or privacy.”

Through this collaboration, Evorra and ID5 enable:

Cost efficiencies: Simplified workflows and seamless integrations that reduce complexity while meeting your bespoke marketing objectives.

Scalable performance: Consistent, high-quality audience targeting across global markets, backed by ID5’s robust identity infrastructure.

Privacy compliance: A future-proof approach that safeguards users’ data and complies with evolving privacy regulations worldwide.

Enhanced data monetisation: Evorra’s data partners will increase the advertising potential of their assets, fueling agency partners’ ability to deliver more effective campaigns despite signal loss.

“Together, ID5 and Evorra are simplifying the data process for media buyers and making it easier for them to generate and activate audiences for campaigns,” said Caitlin Borgman, chief commercial officer at ID5. “Evorra’s easy-to-use platform coupled with ID5’s innovation identity resolution technology empowers advertisers to build and activate audiences seamlessly."

Evorra and ID5’s combined technology provides essential audience infrastructure for agencies and brand partners embracing next-generation data strategies — effortlessly supporting advanced signal loss use cases for targeting, CTV, and emerging addressable channels.

To learn more about how Evorra and ID5 are reshaping the future of addressable audience marketing, visit https://evorra.com