Axeptio Acquires AdOpt to Strengthen Global Expansion
by on 13th Feb 2025 in News
Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep commitment to integrate into local ecosystems, capitalising on the recognition of established players.
The Brazilian market represents a unique environment, where data privacy regulations such as the Lei Geral de Proteção de Dados (LGPD) are shaping new standards for user consent. While several global players are active in this space, no European solution has fully addressed the specific expectations of the Brazilian market.
Axeptio is a Google CMP partner (Gold status), TCF certified by IAB Europe and IAB Canada and is a pioneer in the field of compliance. It already supports over 80,000 websites around the world in applying the main data protection regulations: GDPR (Europe), nFADP (Switzerland), Law 25 (Quebec) and CCPA (California). AdOpt, with its over 50,000 websites, will gain from Axeptio’s expertise in delivering an engaging and user-focused consent experience with the extensive market knowledge and established reputation of a local Brazilian leader.
"We're entering a maturing phase in the CMP market. In this context, synergies between players make sense, especially geographically. AdOpt is a local champion in Brazil. Axeptio is a champion in Europe and Canada. Together, we'll unite our brands around a common values and vision: to make the web a better place to live, placing at the heart of the user experience the ability and freedom to choose whether or not to share one's data, without it being a burden," says Romain Bessuges-Meusy, CEO of Axeptio.
AdOpt has built a strong reputation among Brazilian businesses by offering a transparent and intuitive consent experience tailored to local regulatory needs. This shared vision of user empowerment and compliance-driven innovation makes this acquisition a natural fit.
“Joining Axeptio is a fantastic opportunity to amplify our impact and extend our mission beyond Brazil. We share the same philosophy: putting users at the centre of the consent experience, with solutions that are both easy to use, friendly, and powerful. Together, we will continue to help businesses create a positive consent experience,” says Adonis Batista, CEO of AdOpt.
This strategic move reinforces Axeptio and AdOpt’s commitment to delivering a seamless, user-friendly, and regulation-compliant consent experience across multiple markets while establishing a strong foothold in Latin America. Moreover, it signals Axeptio’s interest in creating opportunities for strategic alliances with like-minded companies that share the same vision for the future of the web.
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