HBAgency Partners in EU Project to Drive Innovation & Security in Ad Tech

by ExchangeWire PressBox on 17th Feb 2025 in News

HBAgency, an independent ad tech company specialising in programmatic advertising, is participating in AppTake, a major initiative supported by the European Cybersecurity Competence Centre and funded by the European Union. It is designed to test and implement innovative digital solutions. While the initiative spans multiple industries, HBAgency is leading a dedicated use case that demonstrates how AppTake's innovation can enhance security in digital advertising.

As part of the project, HBAgency is implementing advanced security frameworks to tackle critical ad tech challenges, including invalid traffic (IVT), malvertising, and broader fraud prevention. This use case highlights how cross-industry collaboration can drive safer and more transparent digital advertising practices.

"Digital advertising operates in a complex and constantly shifting environment. Being part of this initiative allows us to explore how cutting-edge technologies can directly address security and transparency issues within programmatic advertising," said Gabriele Piga, CTO at HBAgency.

Beyond security improvements, the initiative also benefits publishers by boosting brand trust, creating a safer digital space, and strengthening protections against fraudulent and harmful activities in digital advertising. HBAgency’s involvement ensures that programmatic advertising remains at the forefront of innovation while prioritising trust and integrity in the ecosystem.

HBAgency is an Italian ad tech company specialising in innovative display and video advertising solutions. With a focus on maximising publisher revenue, HBAgency offers a wide range of high-performance ad formats. Trusted by publishers globally.

For more information visit www.hbagency.ai or contact: info@hbagency.ai.