Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising
by on 25th Feb 2025 in News
Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and higher impact.
With this integration, Bedrock users can now activate Lumen’s segments directly within their curated deals, leveraging modelled insights to make more informed, signal-led bidding decisions.
How It Works
Advertisers using Bedrock Platform can now easily toggle on Lumen’s attention segments within their curated deals, enhancing ad quality and effectiveness without leaving the platform. This enables:
● Optimised Curation – Combine Lumen’s validated attention data with Bedrock’s curation-first approach to maximise media efficiency.
● Better ROI – Reduce wasted impressions and ensure budgets are spent on inventory that is viewed and truly drives engagement.
This integration marks a major step forward in our mission to make curated media trading more effective, transparent, and performance-driven. By combining Lumen’s industry-leading attention data with Bedrock’s composable infrastructure, advertisers now have a smarter way to buy, plan and optimise curated campaigns and unlock better results.
Ryan Pestano, CPO at Bedrock said “Our first major integration with Lumen gives our customers a powerful new way to optimize their campaigns. By integrating attention targeting, we're enabling them to move beyond traditional targeting parameters and curate programmatic campaigns based on actual viewer engagement, resulting in more impactful campaigns and demonstrably improved results.”
Mike Follett, CEO & founder of Lumen Research adds: "Integrating real attention metrics into media buying is a game-changer for marketers looking to maximise efficiency. By improving ad quality and effectiveness, they can ensure budgets are spent on inventory that’s not just viewable but actually viewed - driving better engagement and stronger ROI. In an era of tighter budgets and higher expectations, marketers can now be confident they have the tools they need to deliver the best results.”Want to learn more? Contact your Bedrock Platform sales representative or email us at hello@bedrockplatform.com.
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