AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined strategic initiatives for 2025.

According to the company’s announcement, one of the standout developments in Q4 2024 was the launch of AdPlayer.Pro’s Prebid.js Video Submodule, designed to streamline and improve the efficiency of programmatic ad sales, allowing the outstream video player to launch on a publisher’s webpage only once a prebid auction is complete and the winning video ad is ready for display. 

As Natalie Romankina, CEO of AdPlayer.Pro highlighted, the release of the Video Submodule for Prebid.js was a big success, noting the positive impact of its adoption on the video header bidding process and the overall ad campaign performance, which resulted in a visible revenue boost among digital businesses working with prebid demand vendors. 

“The key benefit of the AdPlayer.Pro Video Submodule is its ability to reduce page load times — addressing one of the most persistent challenges in video header bidding. And we’re happy to be able to empower our partners with our solution, helping them improve their ad outcomes in such a way,” she explained. 

Looking ahead, Ms. Romankina also emphasised the company’s continued commitment to enhancing functional capabilities across its core products, including the AdPlayer.Pro video player and video ad server, both in the prebid-focused area and beyond.

“2025 is a pivotal year for elevating digital video advertising technology. Non-surprisingly, we’re focused on helping digital businesses achieve their revenue goals seamlessly, investing our team’s time and effort into the roll-out of new features in existing AdPlayer.Pro’s products, while also expanding the ecosystem of our solutions,” she said.

In this respect, on March 4, 2025 the AdPlayer.Pro team will be attending this year’s Prebid Ascent: London to exchange outlooks on the present and future of prebid tech with market leaders and showcase its flagship products. 

To schedule a meeting with AdPlayer.Pro at Prebid Ascent: London 2025 in advance, please email sales@adplayer.pro.

To learn more about the AdPlayer.Pro video ad server and management platform capabilities, please visit https://adplayer.pro/enterprise or send an email to business@adplayer.pro.

AdPlayer.Pro

AdPlayer.Pro is a global provider of outstream video advertising tech solutions, including ad-enabled video player technology and a robust video ad server with scalable white-label capabilities....

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