The Stack: Streaming TV On a Roll?
by Mathew Broughton on 28th Feb 2025 in News

This week on The Stack: TV developments; today's MadTech Daily
A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it is set to measure YouTube viewing on a daily basis across television screens, marking a world-first. Sticking with YouTube, the video platform is set to introduce another paid tier, dubbed "Premium Lite", echoing rivals Amazon and Disney+.
On one of those rivals, Netflix has rolled out a revised programmatic offering across Europe, ahead of a further expansion within the APAC region.
Looking away from the screen so that we don't get square eyes, it's all kicking off around AI. Protests across multiple creative industries within the UK, legal cases, and corporate accountability research galore.
Finally, a bucketload of stats on the development and synergy of ad tech and martech tools, courtesy of our latest Insights&Attitudes report, produced in assocation with StackAdapt. Download the report here for the full breakdown.
Follow ExchangeWire