Adnami & Alma Media Expand Partnership in Finland
by on 4th Mar 2025 in News
Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience attention more effectively across a variety of added websites from Alma Media’s diverse domain portfolio.
Alma Media and Adnami have been working together since 2022, initially offering a limited selection of Adnami's formats on a few of Alma Media's sites. As advertiser demand grew, Alma Media recognised the value Adnami brought to its portfolio and decided to expand its offering to include additional formats across a wider range of sites.
Alma Media has integrated several of Adnami's high impact ad formats into its offerings, including:
- Desktop Topscroll
- Desktop Midscroll
- Desktop Inline Midscroll
- Desktop Skin
- Mobile Midscroll
- Mobile Topscroll
- Double Mobile Midscroll
These high impact formats are now seamlessly compatible and certified across a broader range of Alma Media's digital assets, notably well-known Finnish sites such as Iltalehti.fi, Kauppalehti.fi, and Nettiauto.com. This expansion empowers advertisers to deliver attention-grabbing campaigns to a wider audience, leveraging the trusted environments of Alma Media's platforms.
Susanna Laitinen, product lead at Alma Media, shares: “Adnami has been an excellent partner, always responsive to our needs and quick to implement new features. Working with them has been both productive and enjoyable, and collaboration with our main contact Ville-Joonas Appel has been superb!”
Through this collaboration, Alma Media has gained valuable insights into attention metrics and how different media sites perform in terms of several KPIs, including Effective Attention per Mille (eAPM). The expansion of Adnami’s solutions is expected to provide even more opportunities for advertisers to achieve superior results both in terms of attention and other KPIs.
While Alma Media's previous Adnami offerings received strong positive feedback from advertisers, the newly expanded range of formats and sites represents the next phase of the partnership. The expectation is that these additional formats will further enhance advertisers’ ability to engage audiences and drive impactful campaigns.
Susanna Laitinen, product lead at Alma Media, adds "We are committed to continuously evolving our ad offerings by experimenting with new formats and closely listening to our clients. In the coming years, we see a strong focus on integrating attention metrics into ad product development, ensuring even better campaign performance for advertisers".
Ville-Joonas Appel, commercial director Finland at Adnami, says "The expansion of our partnership with Alma Media is a milestone for both companies, and I’m truly excited about what’s ahead. Alma Media’s trust in Adnami as an ad tech partner motivates us to push the boundaries of digital advertising innovation. This collaboration is a two-way street - we not only bring new solutions to Alma Media but also gain invaluable feedback that helps us refine our technology and services. Ultimately, our shared goal is to maximise campaign effectiveness and visibility for advertisers across Finland and internationally."
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