Axis, a global programmatic platform, is proud to announce its membership with IAB UK, the trade association for digital advertising. This strategic partnership marks a significant milestone in Axis's commitment to advancing the digital advertising ecosystem and fostering transparency, innovation, and collaboration across the industry.

As an IAB UK member, Axis will join a network of industry leaders working to shape the future of digital advertising through knowledge sharing, best practices, and cutting-edge solutions. With its expertise in programmatic advertising, Axis is set to contribute valuable insights to key discussions around ad monetisation, header bidding technologies, publisher-first innovations, and others.

Additionally, Axis will gain access to exclusive IAB community meetings and events. From now on, the Axis team will be present at these events — ready to connect, exchange insights, and explore new collaboration opportunities with existing and potential partners.

"Joining IAB UK is an exciting step for Axis as we continue to strengthen our presence in the global digital advertising landscape. We look forward to collaborating with other industry leaders to drive forward best practices and help suppliers and advertisers thrive in an ever-evolving market," Ann Tarasewicz, CEO, Axis.

IAB UK plays a crucial role in setting standards, advocating for industry growth, and providing research and guidance to ensure a sustainable and innovative digital advertising ecosystem. By becoming a member, Axis reinforces its dedication to helping publishers, ad tech providers, agencies, and brands navigate the complexities of programmatic advertising while upholding the highest standards of quality and transparency.

Axis

Axis is a multi-product ad tech company specialising in programmatic advertising. Its flagship product, the Axis programmatic middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the...

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