RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (March 18th, 2025) announces the launch of the Relevant Marketplace (RMP). 

As the first solution of its kind in the industry, the RMP enables advertisers to optimise creative message and ad placement in unison via an Inventory Curation platform to deliver enhanced engagement for every single impression. This will support publishers to drive outcomes from their quality inventory and better compete with the walled gardens. 

Propelling addressability beyond the capabilities of legacy technologies, which are operationally cumbersome and linked to broad audience outputs, the RMP is a product of the AI age and provides unprecedented creative capabilities. For instance, if a user is viewing a review of a BBQ with a wood pellet smoker, RMP can coordinate to serve the exact product to that web page. This is thanks to the RMP’s advanced analytics, which understand the context of every page as well as the context of every creative message or product that a brand might want to push. Bringing creative and media together to work as one in finding the most relevant match possible.  

The RMP allows RAAS LAB’s full capabilities to be accessed programmatically, seamlessly pairing impression-level data at scale and speed with media purchased via a DSP to deterministically decide which creative to serve. This means every RMP ad placement is matched one-to-one to specific products or specific variations of messaging to reach previously unachievable levels of hyper-relevance and increased performance engagement.

This technology offers substantial benefits to the publisher ecosystem. By leveraging the performance of quality content consumed by small, highly engaged audiences, it empowers publishers to assign greater value to their inventory. This provides a competitive edge against walled gardens and enables publishers to focus on the strength of their journalism—eschewing clickbait tactics that drive large, but low-quality traffic.

Thomas Ives, co-founder of RAAS LAB, says: “AI is creating a new era of possibility, and we are utilising it to create the most effective results for advertisers and publishers. As the only technology to optimise the combination of creative and media at the impression level, we are thrilled to have launched the RMP. With it, advertisers will unlock superior engagement and open web publishers will enjoy more effective monetisation of their inventory. It will propel hyper-relevance as the new industry standard of premium media performance.”