Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across connected TV and digital video.

StreamKey’s expertise in video monetisation, combined with Axis’s advanced programmatic technology, creates a powerful synergy that drives higher engagement and revenue. Through this partnership, advertisers gain direct access to high-quality, brand-safe video inventory, while publishers benefit from increased demand and optimised fill rates.

This partnership positions StreamKey as a direct trading partner with Axis, ensuring seamless access to video-focused demand. While StreamKey connects directly to the Axis platform, advertisers leveraging Axis’s connector will also gain access to StreamKey’s premium video inventory, unlocking greater reach and engagement opportunities.

"Video continues to dominate the digital advertising landscape, and our partnership with StreamKey reinforces our commitment to delivering premium video solutions. By integrating StreamKey’s robust video supply, we’re enabling advertisers to create more immersive experiences while helping publishers maximise their revenue." - Ann Tarasewicz, CEO, Axis.

"We’re excited to collaborate with Axis to expand the reach of our video inventory. Axis’s advanced technology and premium demand will help us connect publishers with high-quality advertisers, maximising the value of every video impression." - Dean Efroni, general manager, StreamKey.

Axis

Axis is a multi-product ad tech company specialising in programmatic advertising. Its flagship product, the Axis programmatic middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the...

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