iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers. 

Built with publishers at its core, fusiion connects premium brands with gaming publishers through a unified platform that delivers proven revenue uplift and enhanced ad quality. 

"Our fusiion marketplace represents a breakthrough for publishers who have struggled with monetisation challenges," said Vince Banks, recently appointed VP, marketplace at iion. "By creating direct paths to premium demand and eliminating unnecessary intermediaries, we're helping publishers achieve the revenue they deserve whilst preserving their gaming environments." 

Publishers utilising fusiion gain access to a comprehensive suite of monetisation tools designed specifically for gaming environments. The platform offers sophisticated yield optimisation technology that dynamically adjusts to market conditions, ensuring maximum revenue across all inventory types. With seamless implementation across mobile, web, and PC gaming environments, publishers can quickly integrate and monetise their content without disrupting user experience. 

fusiion's direct publisher partnerships through Amazon TAM, Prebid, and SDK integrations create a streamlined supply path that eliminates unnecessary intermediaries. This optimised approach ensures publishers receive the highest possible value for their inventory while maintaining complete control over their gaming environments. Premium publishers including Voodoo, Gamurs, and Amanotes have already experienced significant revenue enhancement through these direct connections. 

Agencies and brands leveraging fusiion gain exclusive access to high-value, brand-safe gaming inventory that delivers exceptional performance metrics. With 98% viewability rates across premium environments, advertisers can confidently place campaigns knowing their messages will be seen by engaged audiences. The platform offers precision targeting through integrated data solutions that enable advertisers to reach specific gaming segments at scale. 

Fusiion provides agencies with seamless access through programmatic private deals. This direct connection with top programmatic buyers ensures streamlined transactions and optimised delivery. Leading agencies including Dentsu and Publicis, along with global brands such as Samsung, IKEA, and Coca-Cola, have achieved outstanding campaign results through these premium gaming environments. Access via our immersiion platform or through major DSPs including The Trade Desk, DV360, and Xandr Invest.

"By addressing publishers' core challenges first, we've built a foundation that delivers better results for all stakeholders," added Banks. 

Industry leaders have already taken note. Eddie Lee, VP revenue operations at Blitz, states: "iion's gaming-focused approach provides a significant increase in value for publishers like Blitz. Their differentiated demand has enabled us to connect directly with gaming-focused advertisers and non-endemic brands."

iion

Founded in 2019, iion elevates game advertising through its unified platform that delivers highly targeted, attention-centric, and impactful game advertising solutions that captivate brands’ ideal audiences. The platform centralises game i...

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