Adnami Expands Programmatic Capabilities with Enhanced Curation Services

by ExchangeWire PressBox on 24th Mar 2025 in News

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, and leveraging Adnami’s expertise in high-performing formats and inventory.

Adnami’s enhanced curation services make it easier than ever for advertisers to scale their campaigns efficiently. By bundling premium inventory across markets and platforms into a single deal, the process of activating high-impact programmatic campaigns becomes faster and more seamless. These curated deals are informed by Adnami’s extensive knowledge of what works best—optimal formats, domains, and using first-party and contextual data—ensuring clients achieve their campaign objectives with precision and ease.

Simon Kvist, CEO at Adnami, emphasises the significance of this expansion: “Curation has always been a powerful tool, but recent technological advances and the growing need for privacy-friendly solutions have brought it to the forefront. By combining our expertise with curated inventory, we’re helping advertisers cut through the noise of programmatic complexity. The result is simpler, smarter ad buying with better outcomes—globally. Curation enhances inventory with data-driven insights and simplifies the complex landscape of programmatic buying, making the internet more navigable and campaigns more impactful.”

Key benefits of Adnami’s curation services include:

Quick and easy activation: streamlined processes mean advertisers can launch programmatic campaigns faster than ever.

Data-driven targeting: by leveraging Adnami's extensive knowledge and data, customers get targeted deals that align with their campaign objectives.

Effortless scalability: grouping premium inventory into unified deals allows advertisers to scale campaigns seamlessly across multiple markets.

Privacy-friendly relevance: Advertisers can reach the right audience with relevant inventory without relying on third-party cookies, ensuring compliance with privacy regulations.

Thor Hansen, programmatic director at Adnami, highlights the advantages for advertisers and agencies: “Curation allows for improved targeting and brand safety by providing access to premium placements with strict guidelines. Curated deals give advertisers placements that are tailored to their needs, ensuring relevance and quality. A good curator filters out irrelevant placements before a bid even reaches the DSP, saving time and delivering better campaign results.”

Publishers, too, benefit from the enhanced curation services. By leveraging their first-party and contextual data, publishers can increase the value of their inventory while maintaining control over pricing and placement.

Adnami's commitment to innovation and excellence in digital advertising is reflected in its continuous efforts to adapt to industry changes and provide clients with cutting-edge solutions. The expansion of its curation services underscores Adnami's dedication to simplifying high impact advertising globally, ensuring that clients can navigate the evolving programmatic ecosystem with greater efficiency and impact.

For more information about Adnami's enhanced curation services, please visit: Adnami curation.