Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and optimise TV advertising performance at scale. 

This first-of-its-kind global integration brings DAIVID’s advanced, AI-powered creative testing technology—measuring attention, emotional response, brand recall, and consumer intent—into Kinetiq’s real-time, multi-channel TV intelligence network.

By combining Kinetiq’s comprehensive TV ad tracking and audience insights with DAIVID’s deep creative performance metrics, advertisers, agencies, and media owners can now understand not just where and how their ads are seen but also why they drive engagement and action. The result is a powerful, unified solution that ensures ad investments deliver measurable, high-impact outcomes.

“For years, advertisers have had to rely on fragmented data to assess ad effectiveness,” said Kevin Kohn, CEO of Kinetiq. “This partnership changes that. By integrating creative quality with real-time ad tracking, we provide a complete view of TV advertising performance—helping brands maximise their media spend and optimise creative impact like never before.”

Unlike traditional ad testing, which evaluates a limited set of campaigns, this integration enables continuous, large-scale creative analysis across all TV advertising. Built by combining facial coding, eye tracking, and survey data with computer vision and computer listening APIs, DAIVID’s AI models let users know within seconds the emotional and business impact of their video or display ad without the need for audience panels.

Brands can instantly identify top-performing ads, eliminate underperforming creative, and refine messaging based on data-driven insights, creating a more efficient and effective ad ecosystem.

“This partnership marks a new era in TV advertising measurement,” said Ian Forrester, CEO of DAIVID. “Better creative drives better results, and by connecting delivery metrics with creative impact, we’re empowering brands to make smarter, faster decisions—optimising their creative effectiveness and maximising their TV investments.”

"While we've been testing creative for years, DAIVID's groundbreaking Creative AI now enables us to evaluate all ads, not just one or two at a time -- without losing insight," added Peter Daboll, DAIVID's head of US.

"The integrated technology matches creative quality with every ad impression, providing best-in-class creative measurement alongside delivery metrics, explaining why ads perform the way they do."