Captivate and VIOOH Partner to Expand Digital Out-of-Home Ads in Premium North American Properties
by on 8th Apr 2025 in News
Captivate, North America’s leading digital out-of-home (DOOH) video network, today (April 8th, 2025) announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada.
VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. Through this partnership, advertisers worldwide can access Captivate’s inventory reaching millions of people in premium office towers and luxury residential properties, fostering powerful connections between brands and decision-makers.
Captivate is the premier video network that provides 100% viewable, fraud-free, brand-safe media in prime locations where high value audiences work and live. It delivers over 4 billion monthly impressions across more than 23k digital screens to audiences in major cities and regional areas.
Captivate’s office network includes elevator and lobby displays in premium office towers connecting brands with professionals throughout the workday, delivering effective targeting to high-income consumers and influential B2B decision makers. The residential network features elevator and lobby displays in luxury residential properties connecting brands with upscale consumers at home, targeting professionals, parents, and high-income shoppers. Key locations, for both office and residential networks, include New York City, Chicago, Los Angeles, Boston, Dallas, Miami, San Francisco, Philadelphia, Washington D.C., Toronto, Calgary, Vancouver, Montreal, Edmonton, and Ottawa among others.
Captivate also offers large format lobby displays in luxury, off campus student housing properties connecting brands with Gen Z consumers with discretionary spending at top universities across the US. Adding valuable touch points along the consumer journey close to retail helps drive sales and build loyalty with young shoppers. The student housing network consists of 300 campus adjacent properties in Austin, Gainesville, Los Angeles, San Francisco, Atlanta, and more.
“VIOOH’s real-time trading across programmatic DOOH continues to go from strength-to- strength – and this new partnership is an exciting new opportunity for both international and local-market advertisers to connect with many affluent businesses and consumers, located in premium office towers and residential spaces, across major cities in North America,” said Gavin Wilson, global chief commercial officer at VIOOH.
“Our unique access to high-value audiences in captive environments is further strengthened by this new partnership with VIOOH, giving advertisers enhanced opportunities to reach premium customers. Our advanced targeting capabilities, dynamic creative activations, and measurement solutions, combined with VIOOH's global network and cutting-edge technology, will deliver measurable growth and exceptional value to brands,” said Leigh Lowery, chief revenue officer at Captivate.
Through programmatic buying, advertisers can benefit from enhanced flexibility, precision targeting, and improved efficiency, ensuring maximum impact and engagement.
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