Pubstack, the most advanced monetisation management solution for publishers, is proud to announce its new partnership with First Avenue, a leading Italian media and technology company. Through this collaboration, First Avenue will leverage Pubstack's cutting-edge technology to further optimise its programmatic advertising operations.

First Avenue, in Bolzano, Italy, operates the most prominent German-language news websites in the region: STOL.it, SuedtirolNews.it, and SportNews.bz. The company specialises in self-monetisation through advertising and subscriptions, continuously optimising its digital platforms for maximum revenue efficiency. With approximately 100 million monthly page views, First Avenue has established itself as a key player in digital advertising. In addition to its strong presence in online media, the company is also a major force in digital out-of-home (DOOH) advertising in the Bolzano region.

Since integrating Pubstack's solution, First Avenue has already seen significant improvements. This success is a testament to Pubstack’s ability to identify and optimise revenue opportunities, enabling rapid time-to-revenue and the prevention of potential revenue losses.

Michael Hillebrand, head of digital lab at First Avenue, said: "Throughout our collaboration with Pubstack, we have discovered that they have some of the most skilled ad tech experts, combined with a powerful technical platform, to drive RPM growth for our sites. Thanks to the consultancy provided by the Pubstack team and their deep data analysis using Pubstack, we were able to significantly increase our RPM. This success has led us to establish a long-term partnership with Pubstack to continue optimising our digital advertising inventory efficiently."

Nicolas Guilloteau, country manager southern Europe at Pubstack, added: “This partnership with First Avenue is another important milestone for Pubstack in Italy, further proving our commitment to the region. As one of our Italian customers, First Avenue exemplifies how we help publishers transform their ad operations by connecting, controlling, monitoring, and optimising all monetisation sources across all screens and formats. Our platform eliminates inefficiencies, empowers growth, and accelerates time to revenue, while ensuring publishers can stop revenue losses before they occur. We're excited to support their ongoing success and expansion.”

Pubstack’s platform has been instrumental in providing First Avenue with a holistic view of its ad operations, allowing for the optimisation of performance, better revenue control, and increased access to premium demand.

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Pubstack, founded in Paris in 2018, is the leading Enterprise Ad Management Platform empowering publishers to streamline operations, reduce costs, and maximise ad revenue. Trusted by over 100 premium publishers, including Le Monde, The Independent...

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