TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with AppHarbr extending defence into in-app experiences.

The integration of GeoEdge’s ad quality technology into TradPlus’ SSP, allows TradPlus to identify and block problematic ads before they reach end users-preserving brand integrity and user trust. GeoEdge’s technology proactively detects and blocks auto-redirects, deceptive creatives, and unsafe ad experiences before they ever reach users. This partnership underscores TradPlus’ commitment to fostering a safer, higher-quality digital advertising environment for users, publishers, and brands.

Through this partnership, TradPlus gains the ability to apply granular ad filtering based on publisher-specific policies while maintaining full transparency across ad operations.

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus. “Partnering with GeoEdge empowers us to preemptively eliminate disruptive and inappropriate ads, aligning with our mission to prioritise transparency and safety.”

"We’re proud to partner with TradPlus in protecting the mobile advertising ecosystem," said Amnon Siev, CEO at GeoEdge. "This partnership ensures that publishers can monetise effectively while maintaining the highest standards of user experience and ad quality."

GeoEdge

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, content, and quality to refine the user experience. Filter and replace off-brand, offensive, unwanted, or competitor ads. ...

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