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PubMatic

Categories:
Contextual; Cookieless Targeting; Data Activation; Fraud & Verification; Header Bidding Technology; Identity Solution Provider; In-App Specialists; Supply-Side Platform
Website:
pubmatic.com
Email:
info@pubmatic.com
Geography:
EMEA
Location:
Specialism:

Videos

The Wires Global 2020: The Winners
The Wires APAC 2020: The Winners
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Podcasts

The MadTech Podcast Special: Connected TV - Realising The Opportunity
PubMatic's Emma Newman on Apple; Broadcasting; and Project REARC
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Articles

What does retail media need to do next?
PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers
Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media
Predictions 2022: Retail Media & Super Apps
Predictions 2022: SPO - Bolstering Transparency
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PressBox

PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg
Haleon Selects PubMatic as Supply Optimisation Partner
GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis
Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region
PubMatic Announces Promotion of Frankie Warne to Senior Director, Advertiser Solutions, UK 
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"Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners."
— Kevin Donker, Product Lead Programmatic, OMD Netherlands

Company description

PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future.PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.