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Case Studies

Driving Digital Engagement for Kia with boomApp

Date: 2nd Aug 2016

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A fascinating way for a well known brand, which has primarily operated in the offline world to engage a new digital audience.

Kia wanted to mark their new Sportage model with an offline-to-online campaign – utilise offline assets digitally. Using boomApps’ video recognition technology, the aim was for users to find hidden offers within the video. Kia took the plunge in developing a new, digital world and it is paying off – 300% increase in user participation, with 75% of click-throughs resulting in campaign engagement.

Case Study Content

Kia Motors Corporation is South Korea’s second ­largest automobile manufacturer; to mark their new Sportage model the company sought to create an engaging offline ­to ­online campaign ­ one that users could interact with and get a reward for doing so.

In order to achieve this Kia employed the use of boomApp’s unique video recognition software to create an online competition. This contest involved users taking a snapshot of the Sportage video with the chance of capturing a ‘winning’ frame and obtaining a prize. To get there users were led through a simple URL to a micro­site where they could use boomApp’s technology and engage with the campaign.

From the first week of the contest to the last there was a 300% increase in user participation, enabling the brand to strengthen its engagement with its customers, and finishing the contest with 308 unique users/ photo matches and 6 winners. The winners, one announced at the end of each week, were rewarded with prizes such as skydiving, a helicopter flight and a hot air balloon ride. In addition to those who engaged with the contest KIA received 499 page visits for the new Sportage model ­with 75% of click­throughs resulting in campaign engagement.

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