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Case Studies

Flygresor.se Soars with New Lead Delivery with Sociomantic

Date: 2nd Aug 2016

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Knocking their competition out of the park, Sociomantic were able to deliver a 59% better conversion rate than any other display partner their client, Nordic travel metasearch engine Flygresor has ever worked with.

Using RTB and Sociomantic Direct, Flygresor were able to target find their most valuable users at the best price and using streamed data feeds, showed them the latest prices and availabilities. Sociomantic combined this with DCO to deliver personalised travel recommendations to individual users to maximise engagement.

A simple strategy, very well executed.

Case Study Content

Objective: Flygresor.se’s objective included delivering new leads at a given target CPL and keeping user engagement on the site in order to generate additional searches and conversions using Sociomantic’s stream technology.

Challenge: Research from PhoCusWright has shown that consumers visit on average 3.6 websites when shopping for an airline ticket. Although Flygresor is a leading travel metasearch engine in the Nordics, the company still faces sti competition from other metasearch websites, online travel agencies and airline websites. Thus Flygresor faced the challenge of not only capturing consumer attention to bring travel shoppers back to its website based on the initial search, but also converting these visitors into loyal searchers on its site. In this way, Flygresor hoped to continue it’s high-speed growth throughout the region.

Results: With Sociomatic’s dynamic approach and programmatic solutions, Flygresor.se was able to run campaigns with a positive ROI almost from day one, delivering 59% better conversion rate than any other display partner Flygresor.se has worked with.

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