Case Studies

With Kraft looking to promote Philadelphia Cream Cheese as a multi-purpose cooking ingredient, they and Flite had to create an ad which could both drive sales and raise awareness.

The need for engaging creative, meant that a Creative Management Platform (CMP) such as Flite, was a natural fit. The main push was through social media, and can certainly be seen as a success. Compared to Google Double Click, the campaign drove 320% higher ad engagement, and 245% higher CTR. Flite enabled this by designing a custom display unit which personalised ads based on search and trending data from leading food sites, and recipes and images from kraftrecipes.com.