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Case Studies

Livingly Media Gets Revenue Boost Through Header Bidding with AppNexus

Date: 2nd Aug 2016

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A publisher was able to increase yield through header bidding, without compromising the experience for its readers or its advertisers.

Livingly, a subsidiary of AxelSpringer, chose AppNexus as its header bidding partner, allowing it to monetise inventory and understand its buyer demand. The partnership with AppNexus also allowed Livingly to access additional demand.

Impressive results from header bidding, with an incremental increase in revenue of 10%. With publisher monetisation becoming increasingly challenging, an example of proven increased yield, as well as improved CPMs as a result of increased bid density through header bidding with AppNexus is a positive story in the plight of the publisher.

Case Study Content

Being highly tech-savvy, Silicon Valley-based digital media company Livingly was one of the earliest adopters of header bidding (also known as a pre-bid integration). However, Livingly was highly selective and wanted to work with the right header bidding partner that could increase revenue without compromising user experience. 

After running tests with several header-bidding solutions, Livingly found that AppNexus was well positioned to help it achieve its revenue goals and user experience criteria. The implementation was simple and speedy, due to AppNexus’ easy-to-integrate API. As a result, Livingly’s header bidding integration was live and delivering results within two weeks of implementation. 

AppNexus established itself as a top header bidding partner for Livingly with 10% incremental revenue growth, access to the world’s largest programmatic buyers and excellent customer service. 

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