Event Video
Agency Holdco View: How Global Trends Shape APAC Marketing
In the opening fireside chat of ATS Singapore 2024, Leigh Terry, CEO, IPG Mediabrands APAC, joins ExchangeWire co-founder and CSO Ciaran O'Kane to discuss global trends from the agency perspective, and how these impact media buying within the APAC region.
In this session:
- Growth of media budgets within the APAC region, and globally
- Key macroeconomic trends affecting media buying within APAC
- How advertising will evolve within the region, and effects this will have on wider markets
