Event Video
ATS London 2022: Changing The Privacy Narrative – Keynote from John Stoneman, TripleLift
On day one of ATS London 2022, John Stoneman, SVP Global Demand at TripleLift, delivered a keynote speech on current perceptions of privacy and first-party data.
In this presentation, Stoneman relates findings from recent TripleLift research on media buyers' perceptions of and receptivity towards first-party data-based solutions, and makes the case for combining media with first-party data to accelerate the transition away from third-party cookie-based targeting. The keynote was followed by a fireside chat, with a surprise musical interlude.
