Event Video
ATS London 2022 - Listen Up: Why Audio Needs to Make its Mark in the Digital Advertising Landscape
As podcasting, music streaming and home speaker use is expected to grow even more in the next 5 years, how can marketers effectively target these key audiences? An expert panel joined John Still at ATS London to explore what tools exist to help marketers execute sophisticated, personalised advertising, and the measurement implications for an omnichannel strategy.
Panel
- John Still - ExchangeWire (moderator)
- Charlotte Powers - the7stars
- Tom Coare - OMD
- Agata Maria Hirche - AdTonos
