Event Video
ATS London: Putting Publishers Back in Control
In this ATS London session, Mat Broughton and an expert panel look at how the publishing industry can take power back.
As the marketing and advertising industry has moved toward first party data on both the buy and sell side - in an effort to improve consumer experience and engagement, whilst upholding privacy requirements - publishers have started to gain more confidence over their business models.
Speakers
- Victoria Trevillion, Head of Advertising Technology, Gumtree
- Sarah Robertson, Director of Product, Experian
- Nathan Taylor-Billings, Head of Addressable Activation, KINESSO UK&I
- Josef Najm, Director, Programmatic and Partnerships, Reuters
- Mat Broughton, Research Lead, ExchangeWire (moderator)
