Event Video
Can Data-driven TV Reach Audiences at Scale?
At ATS Singapore 2023, our expert panel took a look at what data-driven TV really offers, and what's working across the APAC region.
As TV consumption continues to rapidly evolve across global markets, and huge streaming and content providers begin to enter the TV advertising market, all eyes are on how well this channel performs and what it means for brands and marketers.
The promise of increasing your audience reach without the use of 3rd party cookies is exciting, but is data-driven TV actually delivering on this promise?
Speakers
- Ciaran O'Kane, Co-founder and CSO, ExchangeWire (moderator)
- Paulina Klimenko, Chief Growth Officer, PubMatic
- Hemant Menon, Client Partner and Performance Marketing Lead, dentsu
- Chris Mottershead, Commercial Director, Publica by IAS
- Dinesh Joshi, VP: Product Monetisation & Analytics, ndtv.com
