Event Video
Go Beyond Video: Why In-Game Advertising Grabs More Users Attention
At ATS Singapore 2023, our expert panel took a look at the massive opportunity offered by gaming, and why it looks set to take off in 2024.
In-game advertising has gained significant attention in recent years as a global source of entertainment. As the gaming industry continues to grow and evolve, so too will the opportunities for brands to connect with a highly engaged and diverse audience through in-game advertising.
This panel discussion will delve into gamers online activity and how advert placement is benefiting brands. The speakers will cover areas such as the impact of in-game ads on user engagement, mobile gamers as a target audience, and the potential this channel has with unique formats that capture attention.
Speakers
- Rachel Smith, Co-founder and CEO, ExchangeWire
- Yasser Ismail, Vice President, Strategy and Gaming Initiativies Lead APAC, EssenceMediaCom
- James Rogers, VP Brands, APAC, Digital Turbine
- Christelle Tores-Llobet, Sr Director Game Developers Partnerships and Global Ad operations, Gameloft
- Matthew Zatto, CCO, Mana Partners
- Nikhil Birla, Vice president (Gaming and Web3), ONE Championship
