Event Video
How Brands are Personalising the Consumer Journey in Modern Marketing
At ATS Singapore 2023, we looked at the opportunity brands have to extract value from their data, and effectively serve their consumers.
In the wake of cookie-based marketing, brands have the opportunity to get more value out of the data they hold for customers across their business.
How do brands bring their data assets together to form deeper insights about their customers that result in more advanced levels of audience segmentation, therefore achieving better ROI?
Speakers
- John Still, Head of Content, ExchangeWire
- Doreen Liu, Regional Singapore Lead, Hivestack
- Chris Legaspi, VP commercial, Archipelago International Hotels, Resorts and Residences
- Snigdha Nandan, Director, Digital Marketing, Mastercard Asia
- Gonzalo Olivera, Managing Partner, MullenLowe
