Event Video
How Will We Take Back Control of Data?
First-party data is a brand’s most valuable asset. Yet challenges persist around how it is collected and used, notably a lack of trust among consumers alongside a greater expectation for more personalised experiences. How can advertisers take back control of their own data and maximise their data management strategy? How can they scale their first-party data while respecting the privacy of their customers? What technology is currently available to help advertisers leverage this resource effectively?
Panel
John Still - ExchangeWire (moderator)
Olha Paramonova - Sigma Software
Eloi Casali - Kingfisher
Giovanni Brusetti - Kenvue
