Event Video
Is this the Return of Direct Sold?
Rob Beeler, founder and CEO of Beeler.Tech, opened the afternoon of day one of ATS London 2023 with a keynote speech exploring whether direct sold is making a comeback.
In this presentation, Beeler outlines current how direct sold is currently faring against programmatic, the impact of the deprecation of third-party cookies, and how publishers can adjust to an evolving landscape.
