Event Video
The Crumbling Cookie Chronicles: Baking Up Bold Campaigns in a Post-Deprecation Landscape
In this ATS Singapore 2024 panel, ExchangeWire CEO Rachel Smith is joined by Madelin Farrington, head of client solutions, KINESSO APAC; and Timmy Bankole, director, advertising business operations, SCMP, in a comprehensive discussion on navigating the post-deprecation landscape in APAC, covering both challenges and opportunities while emphasising bold and innovative campaign strategies.
In this session, the panellists discuss:
- Challenges and opportunities across the media supply chain in the post-cookie landscape
- How the APAC market is preparing for cookie deprecation
- How campaign strategies are set to evolve following the deprecation of the third-party cookie
