Event Video
The Evolution of The Supply Chain
In this fireside chat on day one of ATS London 2023, Lisa Kalyuzhny, RVP, advertiser solutions, EMEA at PubMatic was joined by Ed Fanning, global head of partnerships, advertising and retail technology at GroupM.
Together, Kalyuzhny and Fanning discussed the biggest issues affecting the media supply chain, who should be responsible for ensuring its integrity, and some of the steps that can be taken to create a more efficient, transparent, and responsible media supply chain.
