Event Video
The Heart of Driving Business Results: Unleashing the Power of Data in a Privacy-Centric World
The cookieless world calls for a shift in marketing and advertising strategies. Marketers must embrace addressable and non-addressable approaches, focus on omni-channel integration, explore new attribution models, and navigate the landscape of walled gardens and the open web.
At ATS Singapore 2023, our panel discussed the challenge in adapting to this new reality, and how a a data-driven, privacy-conscious mindset is required to to deliver effective campaigns and achieve measurable ROI.
Speakers
- Rachel Smith, CEO and Co-founder, ExchangeWire (moderator)
- Jonathan Mackenzie, head of precision and data solutions APAC, Publicis
- Dan Richardson, Director of Data and Insights AUSEA, Yahoo
- Jonathan Edwards, Head of Data and Transformation, dentsu APAC
- Anny Huang, VP and Head of Digital Growth, Income Insurance
