Event Video
The Trade Desk's Brian Stempeck on the State of Advanced TV in ExchangeWire Live NYC Keynote
At ExchangeWire Live NYC in March, Brian Stempeck, CCO, The Trade Desk, delivered a keynote speech on the state of advanced TV in the US, running through some of the key challenges currently facing the connected TV market.
In his keynote, Stempeck discusses:
– How the fast fragmentation of consumer behaviour is causing the need for TV to adapt
– How fragmentation causes challenges of inventory scale and how DSPs can help solve for this
– The approach to maximise TV yield
– How agency politics affect the TV-buying landscape
– The future of TV measurement
– Arbitrage and transparency in TV models
– Why it is vital for the consumer experience to be improved
