Event Video
What Should a Modern Marketer's Tech Stack Look Like Across Marketing and Advertising?
At ATS Singapore 2023, our expert panel took a look at what the modern tech stack should look comprise, and how best to use the tools at hand.
Ad Tech solutions are only one small part of the suite of technology products available to marketers to plan and execute great campaigns. How are marketers and the businesses they run making full use of all technology tools at their disposal.
From CRM, CMS and email marketing right through to data clean rooms and AI tools, what should the modern marketer’s tech stack look like?
Speakers
- Joanna Burton, Ad tech adviser (Moderator)
- Josif Zanich, Managing director APAC, Nexxen
- Reevi Rajan, Head of data and analytics, Digitas Singapore
- Ganga Chirravuri, Senior director, product technology, dentsu
- Shivani Goswami, Director, Area marketing, Mastercard
