ADTRADER Conference Berlin 2015

8.30am – Registration

9.25am – Welcome

9.30am – keynote: Bringing Brand Advertising into the Programmatic Era
– Mats Persson, Chief Operating Officer, Adform

9.55am – Case Study: Leaving the retargeting niche through new target group models. Psychological profiles replace demography, using the example of BMW 1er
– Wolfgang Bscheid, Founder & CEO, mediascale

10.10am – Panel Discussion supported by BVDW: How Today’s CMOs Keep Up with the Changing Digital Marketplace
Panelists:
– TBC

10.45am – Coffee Break

11.20am – Keynote: Advanced Monetization Strategies for Publishers in a Multi-Screen World
– Yoav Arnstein, Head of International, LiveRail

11.45am – Case Study: Beyond Programmatic: Success Through a Holistic Advertising Suite
– Thomas Mendrina, Head of Media Publishing, Google DoubleClick

12.00pm – Panel Discussion: State of the German Programmatic Sell Side
Moderator:
– Jens von Rauchhaupt, Deputy Editor, ADZINE
Panelists:
– Stefan Schumacher, Executive Director Digital, G+J EMS
– Lothar Prison, Chief Digital Officer, VivaKi
– Marco Klimkeit, CEO, Yieldlab

12.40pm – Keynote: From Dumb Retargeting to Audience Centric Real Time Decisioning – a Critique of Some of the Best Practices and Opportunities in Data-Driven Media Trading Today
– Thomas Servatius, Head of Client Services, IPONWEB

1.00pm – Lunch

2.00pm – Keynote: Real-Time Holistic Yield Optimization
– JC Conti, VP, Sales & Account Management EMEA, AppNexus

2.25pm – Case Study: Viewability as a Trading Metric
– Felix Badura, Co-Founder, Meetrics

2.40pm – Case Study: Winning the War Against Ad Fraud
– Dimo Velev, General Manager DACH, OpenX

2.55pm – Panel Discussion: Opening up the Programmatic Opportunities in Mobile
Moderator:
– Ciaran O’Kane, CEO & Founder, ExchangeWire
Panelists:
– Paul Gubbins, Head of Programmatic Sales EMEA, Millennial Media
– Tom Laband, Co-Founder und CEO, adsquare
– Dimo Velev, General Manager DACH, OpenX

3.30pm – Coffee Break

4.00pm – Keynote: The Programmatic Transformation of Television
– Rob Perdue, Chief Operating Officer, The Trade Desk

4.25pm – Case Study: Addressing Specific Target Groups with Intent Targeting Data
– Neal Brüwer, Country Manager DACH, Magnetic

4.40pm – Case Study: Creating consideration and awareness with data-powered brand and video campaigns
– Cadi Jones, Director of Audience & Programmatic Advertising, Yahoo

4.55pm – Panel Discussion: How the Industry Must Adjust to Evolving Programmatic Models
Moderator:
– Ciaran O’Kane, CEO & Founder, ExchangeWire
Panelists:
– Karsten Müller, Managing Director DACH, Sociomantic
– Cadi Jones, Director of Audience & Programmatic Advertising, Yahoo
– Kasper Skou, Gründer & Geschäftsführer, Semasio
– Ciro Scognamiglio, Trading Director Germany Media iQ

5.30pm – Networking Party sponsored by: