ADTRADER Conference Berlin 2015

Tom Laband, Co-Founder & CEO, adsquare
Tom Laband is Co-Founder and CEO at adsquare, Europe’s leading provider for mobile audience data. Tom is a seasoned mobile pioneer. Prior to adsquare, he was Chief Sales Officer at Sevenval Technologies where he was primarily responsible for the London branch, followed by Vice President Sales for mobile ad network YOC AG. His focus as CEO is on sales and agency consulting as well as strategic business development on an international scale.

Mats Persson, Chief Operating Officer, Adform
Mats Persson joined Adform early in 2011 as Chief Operating Officer. He has more than 20 years of experience as a leader in the IT and Media industry. Mats is a frequent speaker at various online advertising events around the globe.

Stefan Schumacher, Executive Director Digital, G+J EMS
Stefan Schumacher is Executive Director Digital at G+J EMS and is in charge of Digital Media Optimization, Digital Ad Technology and Digital Brand Solutions. The publishing business studies and communication BAW began his professional career in 2000 with Ziff Davis. He subsequently held positions at VNU Business Publications and Vodafone D2 GmbH. 2010 joined Schumacher as Head of Media Solutions in the Mobile Team at G+J EMS and took over 2011, the management of the Mobile Unit. Since September 2014 he is in his current position in the digital cross responsibility for these specialized departments at G + J EMS.

Lothar Prison, Chief Digital Officer, VivaKi
Lothar Prison is Chief Digital Officer of VivaKi. Prior to his engagement with the VivaKi agency group in 2006, Prison was CDO of ZenithOptimedia, Managing Director of Zed digital and Managing Director of Performics. Other engagements include a 5-year commitment to OnVista AG acting as the Head of Agency Sales as well as a post in the digital media field for Endemol. Before starting his professional career, Prison studied business economics in Cologne.

Yoav Arnstein, General Manager EMEA, LiveRail
Yoav Arnstein leads LiveRail's EMEA business from our office in London, where he overseas all commercial operations, including sales and services. Yoav joins LiveRail from Legolas Media where he was CEO and grew the company to a multi-million dollar revenue business. Prior to Legolas, Yoav was at Eyeblaster (now MediaMind) where he was GM International, and then GM North American operations. At Eyeblaster, Yoav oversaw revenue growth of more than 5x, opened multiple international offices and helped build Eyeblaster into the world's leading rich media ad platform. Yoav holds a B.Sc in Computer Science and Statistics from Tel-Aviv University and a M.Sc. in Computer Engineering from Denmark's Technical University.

Marco Klimkeit, CEO, Yieldlab
Marco Klimkeit, born in 1979, established his first technology company “newtention“ which resulted in a number of innovations for the online advertising industry as long ago as the end of the 90’s. Following this, he founded Yieldlab in 2010 which is a platform for Realtime Bidding and Yield Optimisation for publishing and media companies in Germany. Marco was the chairman of the working group “Targeting” at the BVDW (Federal Association for Digital Economy) and can be considered a pioneer in terms of Re-Targeting.

Thomas Servatius, Head of Client Services, IPONWEB
As Head of Client Services for IPONWEB, Thomas is responsible for the growth and management of more than 50 different customised media trading platform clients globally. Prior to joining the company, he was COO at Falk Technologies, where he and his team built more than 30 ad Technology platforms for start-ups through to major media companies.

Andrew Buckman, Managing DirectorEMEA, OpenX
Andrew Buckman leads the company’s EMEA operations, with a focus on strategic partnerships, marketing, sales and general operations. He brings more than 18 years of experience in the ad tech industry. Prior to joining OpenX in 2015, Andrew Buckman was Chief Operating Officer for performance marketing company Tradedoubler. Under his leadership, Tradedoubler transformed in terms of profitability, scale, and reputation. Buckman’s wide-ranging career has also included roles at Yahoo! as both Monetisation Director and European Product Director. At Yahoo!, he delivered several major European projects, including the cross-country deployment of a new advertiser platform and infrastructure.

Rob Perdue, Chief Operating Officer, The Trade Desk
Rob Perdue is the Chief Operating Officer of The Trade Desk, where he scales out the business operations of the company, overseeing business opportunities nationwide and globally. Perdue was previously EyeWonder’s Chief Operating Officer, managing all sales, business operations and the company’s expansion efforts worldwide. He focused on driving and increasing operational capabilities across all functional departments to meet the company’s strategic business objectives.

Jens von Rauchhaupt, Stellv. Chefredakteur, ADZINE
Jens von Rauchhaupt ist stellvertretender Chefredakteur beim Fachmagazin ADZINE. Nach seinem Jurastudium und einem Volontariat beim EPC Verlag in Köln schlug er den Weg des Fachjournalisten für Online Marketing ein. Von 2007 bis 2009 war er außerdem in der Marketingabteilung des Rendsburger Tradtitionsunternehmens ACO Severin Ahlmann GmbH und Co KG tätig. Seit 2009 leitet Jens von Rauchhaupt das Online Ressort von ADZINE in Hamburg.

Neal Brüwer, Country Manager DACH, Magnetic
Neal Brüwer, a British-German dual nation leads Magnetic's first German office as Country Manager. After taking his first career steps in the United Kingdom, Neal Brüwer then spent more than ten years in a number of positions in online marketing in the German market. He began as Senior Sales Manager at Vibrant Media, then became founder and Managing Director of Centrin Media and the Dynamic Project Group, and has also worked as manager for Sales and Business Development at Facilitate and Outbrain. He most recently served as CMO of Roombeats.

Felix Badura, Co-Founder, Meetrics
Felix Badura is Co-Founder at Meetrics and head of the product development team. Before founding Meetrics Felix Badura worked in the Sales and Product Management departments of Germanwings and Tele2. His dissertation on Yield Management in multi-hub airline networks was written while Felix worked as a research assistant at Vienna University of Economics and Business.

Kasper Skou, Founder & CEO, Semasio
Kasper Skou is CEO and co-founder of Semasio, the company behind the world’s first semantic behavioural targeting technology. Semasio allows media agencies, publishers and direct customers to define individual target groups with complete transparency and data ownership, and to address them efficiently and with maximum reach through real-time advertising. Kasper began his professional career as management consultant before joining the semantic search engine company Speed of Mind as CEO. After completing his MBA at INSEAD and following his time as Chief Product Officer at wunderloop, he founded Semasio together with Thomas Rask Thomsen, the former co-founder and CTO of Speed of Mind, in November 2010.

Dimo Velev, General Manager DACH, OpenX
Dimo Velev is responsible for delivering the OpenX Ad Server and Ad Exchange to Publishers, Advertisers and Networks across the DA-CH region. He joined OpenX with significant leadership experience in the digital and mobile advertising sectors, having previously served as Head of Business Development, Central & Eastern Europe for InMobi and as Business Development Manager for Yahoo! in Germany. His experience also includes tenure at IAC Search & Media/Ask Partner Network (APN), where he set up the distribution of APN browser plug-ins across Europe and established strategic partnerships.

Paul Gubbins, Head of Programmatic Sales EMEA Millennial Media
Paul Gubbins is Head of Programmatic Sales for Millennial Media in EMEA. Responsible for accelerating the company’s position in programmatic in the region, Paul is recognised as one of the industry’s foremost mobile programmatic experts, and heads up a team providing insight and guidance on the industry to client, agency and publisher partners.

Cadi Jones, Director of Audience & Programmatic Advertising Yahoo

Cadi Jones is Director of Audience and Programmatic Advertising, Northern Europe at Yahoo where she oversees display and native activity with audience targeting. Cadi manages a team focused on sales and strategy for Yahoo's programmatic and audience targeting options, with a remit that covers all performance and brand solutions (display, native and video) across devices. Cadi joined Yahoo in September 2008 and has worked for the business in a number of regions, most recently in New York where she led Yahoo's programmatic activity with CPG, travel and entertainment clients. Prior to this Cadi set up Yahoo's performance display offering across the Middle East following the company's acquisition of Maktoob.

Karsten Müller, Managing Director DACH Sociomantic
Karsten Müller draws back on 14 years of work experience at the interface of technology, media and data. He is the Managing Director DACH of programmatic display provider Sociomantic Labs and an industry expert in all things online advertising, ad tech, programmatic and data-driven marketing. In his previous role at Axel Springer Media Impact, Karsten managed the strategic relationships with media agencies and headed the company’s bid management. Combined with his experience as a consultant and entrepreneur, Karsten looks back at a career as diverse as the media business itself.

JC Conti, VP, Sales & Account Management EMEA AppNexus
JC Conti is a digital media industry senior executive, with more than 20 years experience. He joined AppNexus in late 2014 as VP Sales & Account Management, leading AppNexus’ Publishers business in EMEA. Prior to joining AppNexus, JC worked at Yahoo, most recently as Vice President and Head of Partnerships Group at Yahoo. In that role he was in charge of all partnerships in EMEA for the Yahoo Display Ad Network, Yahoo Search Affiliate Network, and Right Media Platform & Exchange. As Vice President and Head of Publisher Group for Yahoo! - Europe from 2008-2010, JC was responsible for building the Yahoo! Ad Network in Europe. He has held various other executive positions in Yahoo! Search Marketing and also served as a Business Development Director for Overture Europe and Marketing Director at Wanadoo France.

Wolfgang Bscheid, Founder & CEO, mediascale
Wolfgang Bscheid is founder and CEO of mediascale GmbH and Co. KG, recognized in the market leader among suppliers and sales-oriented online communications. After studying Communication Sciences Wolfgang Bscheid began his professional career as a classical customer service representative. After Bscheid worked since 1995 as head of marketing and sales of Interpersonal Computing GmbH. From 1997 he was a founding member of Plan.Net Group , also part of the service plan group , and led from 1999 to 2001 the business of Plan.Net media before founding mediascale.

Dino Bongartz, Founder & CEO, Adex
Dino Bongartz is currently founder and CEO of Adex, a leading provider of data management technologies. In 2005 he sold the mediasquares GmbH to the listed marketers Adpepper. By April 2007 he directs mediasquares continue as Managing Director and helped the Adpepper AG in building mediasquares daughters in other European countries. Since then he deals with the subjects of digital marketing and technology.

Oliver Busch, Head of Agency, Facebook
For 15 years, Busch has been active in cross-media marketing in various management positions at the customer, agency and media side. As Head of Agency at Facebook , he is responsible today 's business together with agencies in the DACH region. In industry initiatives of OVK over AGOF up working group targeting and now the focus group Realtime Advertising BVDW he was committed to a market-driven adaptation of digital trend themes on quality-oriented German market. His recently published book is called "Real Time Advertising" and was published by Springer Gabler Verlag.

Christoph Schallenberg , VP Sales Telekom

Christoph Schallenberg is since April 2010 Vice President Sales & amp; Consumer Service in Internet sales channel of Telekom Germany. Here is one of his key topics to advance the field of performance marketing and Programmatic Buying and to create the technological prerequisites for this. After holding various management positions in the publishing group von Holtzbrinck and furniture Walther in eCommerce field, Christoph Schallenberg changed in mid-2002 with Deutsche Telekom. As a senior manager at T-Online International AG, he was initially responsible for the design, development and marketing of T-Online Shop as well as for the control of e-commerce investments in T-Online. Then he led for two years as Managing Director of Scout24 GmbH to build the market square ElectronicScout24. Since 2007 he worked as Head of eBusiness for the T-Mobile Germany.

Ciro Scognamiglio, Trading Director Germany Media iQ

Ciro Scognamiglio leads Media iQ’s trading team in Germany since May 2012. He has several years of experience in data and analytics driven marketing, and is responsible for building all performance trading strategies for Germany. His driven approach has led Media iQ in establishing significant presence in Germany, and in building a dynamic team dedicated to the mission of delivering the best actionable insights, analysis and performance in the market. Ciro is also part of the Global Management team at Media iQ and his key responsibilities are to build relationships across supplier and partners in the German market in line with the Media iQ expansion plan in Europe. He was previously with Unanimis where he was responsible for identifying ROI trends and behaviours across campaigns.

Thomas Mendrina, Head of Media Publishing Google DoubleClick

Thomas Mendrina is responsible at Google DoubleClick for all monetisation activities in the media and publishing segment in Germany, Austria and Switzerland. Thomas joined Google with the acquisition of Admeld in 2012, where he initiated the first activities in programmatic in the market. Before Google, Thomas served as head of commercial development in performance and mobile sales at Axel Springer Media Impact.

Frank Puscher, Verlag Spielfigur

For more than twenty years Frank Puscher has been working as a journalist in the online industry. He regularly writes for publications such as InternetWorld Business, Ct, InternetMagazin, Web Selling or Absatzwirtschaft. His favourite topics are usability, e-commerce and online marketing. Additionally, he works as a host at online events such as InternetWorld, Online Handels-Kongress or NeoCom. Furthermore, Frank Puscher advises companies and public institutions in dealing with online marketing and social media.