ATS Berlin 2017

9.00am – Registration & Coffee

9.30am – Welcome & Introduction from ExchangeWire

9.35am – A Perspective on the Advertising and Marketing Technology Market in Germany (English)
– Rachel Smith, COO, ExchangeWire

9.45am –  Keynote Presentation & Fireside Chat: Transparency Isn’t a Feature – It’s an Attitude (German Presentation & English Fireside Chat)
– Sacha Berlik, MD EMEA, The Trade Desk
– Ciaran O’Kane, Founder & CEO, ExchangeWire

10.05am – Beyond the Walled Gardens: Why German Sales Houses Can Win in Programmatic (German)
Moderator:
– Ralf Scharnhorst, Managing Director and Founder, Scharnhorst Media
Panellists:
– Oliver von Wersch, Founder & CEO, vonwerschpartner Digital Strategies

10.25am – Presentation: How to Navigate the GDPR & ePrivacy Jungle (German)
– Prof. Dr. Christoph Bauer, Founder & CEO, ePrivacy

10.45am – The CEE Perspective: Maximising Publisher Monetisation in Eastern Europe (English)
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Maciej Zawadzinski, CEO, Clearcode
– Artur Banach, CEO, Netsprint
– Marcin Zieliński, Strategic Programmatic Partnership Manager, Yieldbird
– Dominik Czarnota, CEO, WayToGrow

11.15am – Break

11.30 – Keynote Presentation & Fireside Chat – Unwrapping Auction Mechanics: Building Trust through Transparency (English)
– Richard Kidd, VP, Head of Business Development, EMEA, OpenX
– Ciaran O’Kane, Founder & CEO, ExchangeWire

11.50am – Can Header Bidding Really Work in Germany? (English)
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:
– James Prudhomme, Managing Director, EMEA, Index Exchange
– Serhan Guenes, Head of Advertising & Partnerships, eBay Kleinanzeigen
– Martin Hill, Director of Solutions Engineering, IPONWEB
– Michelle Raubenheimer, Director of Business Development, PulsePoint
– Hagai Sadot, COO & Co-Founder, evania video

12.20pm – Lunch

1.20pm – Panel Discussion: How Brands Strategically Approach Programmatic (German)
Moderator:
– Kolja Brosche, Director, EMEA Agency Partnerships, Oracle Marketing Cloud
Panellists:
– Holger Mews, SVP for Continental Europe & MENA, Adform
– Renate Höber, Manager Online Intelligence, Tchibo GmbH

1.50pm – How Programmatic Video Builds Brand Equity in Real Time (English)
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:
– Anna Petrushkina, Head of Audience & Programmatic DE & AT, Oath
– Jonas Olausson, Head of Display Controlling, Auto1
– Lars Engelbrecht, Director of Ad Operations & Solutions, Retail Media Group

2.20pm – Panel Discussion: Why Mobile Programmatic is a Unique Ecosystem (German)
Moderator:
– Hossein Houssaini, Global Head of Programmatic Solutions, Havas
Panellists:
– Jan Heumüller, Managing Director DACH, TabMo
– Jaron Schaechter, Managing Director D/A/CH, Verve
– Henrik Basten, CTO, Fyber
– Chris Godderidge, VP of EMEIA, AppLift GmbH

2.50pm – Break

3.10pm – AdTech Allee: The New Breed of AdTech and MarTech Companies (English)
Presenters:
– Tim Geenen, CEO & Founder, Faktor
– Mathieu Roche, CEO & Founder, ID5
– Matt Blay, Director, Inadvia

3.30pm – The CEE Perspective: How Programmatic Works in the Eastern European Region (English)
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:
– Maciej Sawa, Chief Commercial Officer, OnAudience.com / Cloud Technologies group
– Mac Wyszyński, MD DACH, CEE and MEA, Sociomantic

4.00pm – How the Agency Model Evolves in the Programmatic Age (German)
Moderator:
– Ralf Scharnhorst, Managing Director and Founder, Scharnhorst Media
Panellists:
– Hossein Houssaini, Global Head of Programmatic Solutions, Havas
– Marie-Claire Raden, Managing Director & Founder, Tectumedia
– Andreas Schwabe, CEO, Blackwood Seven Germany
– Kristian Meinken, Managing Director, Mercury Media
– Ruben Becker, Chief Operating Officer & Co-Founder, Leverate Media GmbH

4.30pm – The Evolution of Data, Viewability & Analytics in the German Programmatic Market (German)
Moderator:
– Danuta Florczyk, Managing Director & Founder, tectumedia
Panellists:
– Henning Strohschnieder, Director Strategic Partnerships, Meetrics
– Pan Katsukis, CEO & Founder, Remerge
– Stephan Jäckel, Head of Business Development & Strategy, emetriq GmbH

5.00pm – Networking Party