ATS Berlin 2019

9.00am – Registration & Breakfast

9.30am – ExchangeWire Welcome Introduction & Presentation
– Rachel Smith, COO, ExchangeWire

9.40am – Panel Discussion: How the Advertising & Marketing Industry is facing the Identity Challenge
Synopsis: Are we ready for a life beyond reliance on third-party cookie tracking, and if so, how will publishers and buyers make best use of first party data?
Moderator:
– Kristina Prokop, Independent Consultant
Speakers:
– Sven Bornemann, CEO, netID
– Jörg Vogelsang, Regional MD DACH & CEE, Index Exchange
– Sascha Dolling, Managing Partner, OMD Hamburg
– Carol Starr, Managing Director, Northern Europe, Rubicon Project

10.10am – Panel Discussion: What Does the Future of Publisher Monetisation Look Like?
Synopsis: With growth in display plateauing, is video the next great opportunity for increasing publisher yield? Popular formats like outstream and rewarded video are in the ascendency – How can publishers realise this opportunity? What is the tech layer doing to support publishers in their quest to develop new monetisation strategies?
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speakers:
– Alexander Qvitzau Lund, Head of Programmatic, upday for Samsung
– Eric Hall, Founder HO|DS – Halls of Digital Strategies & Co-Chair BVDW Focus Group Programmatic Advertising
– Travis Clinger, VP Strategic Partnerships,LiveRamp

10.40am – Fireside Chat: Connected TV – Embracing the Future
Synopsis: Connected TV and OTT has been touted as the biggest opportunity for independent AdTech, and for new growth in data-driven advertising and marketing. Is this opportunity being realised, and if not, why not?
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speakers:
– Olivier Jollet, MD EMEA, Pluto TV

11.10am – Coffee Break

11.40am – Panel Discussion: The Evolution of the Service Layer Model
Synopsis: Several years on from discussions at ATS about how the agency model is evolving and how consultancies are becoming more active in advertising and marketing technology, how are agencies and consultancies actually organising themselves to best support brands to achieve their advertising and marketing goals? In a world of shifting business models for both agencies and consultancies, and demand for greater control and transparency from brands, what does the service layer now look like?
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speakers:
– Thorsten Nolte, Managing Director, Tug
– Marek Lacina, Programmatic Marketing Director, lastminute.com
– Hossein Houssaini, Founder, Ho/Pe Advisory Ltd.
– Sven Stuehmeier, Group Leader Digital Communication & Technology, Vodafone

12.10pm – Panel Discussion: The Path to Transparency – Why Improved Media Quality and Digital Transformation is Critical to Industry Growth
Synopsis: From across the supply and demand sides of the market-place, what are the issues concerning transparency and trust that the industry still needs to tackle and how important is media quality to all players across the ecosystem?
Moderator:
– Kristina Prokop, Independent Consultant
Speakers:
– Marco Barei, Director Sales DACH, DoubleVerify
– Uwe Alten, MD, Havas Media Group Germany

12.40pm – Panel Discussion: Where Next? The Future for Data-Driven Channels
Synopsis: With data being the backbone of digital advertising, how will it shape and transform emerging digital channels, like OOH, audio and in-app, and what are the new opportunities these channels will be able to offer to brands and publishers alike? Is this where future opportunities for independent AdTech lay and if so, who is set to make the most of these channels and how will it change the industry?
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speakers:
– Vivien Bresson, Chief Marketing Officer, Franksmile
– Rose Silford-McLoughlin, Lead Programmatic Buying, Scout24 Media

1.10pm – Networking Lunch

2.30pm – Close