ATS London 2017

8.30am: Coffee & Registration

9.10am: Opening Fireside Chat
– Michael Barrett, President & CEO, Rubicon Project
– Ciaran O’Kane, Founder & CEO, ExchangeWire

9.30am: Making Transparency Work for the Whole Ad Eco-System
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:
– Hamish Nicklin, Chief Revenue Officer, Guardian
– Tim Hussain, Head of Digital, Ebiquity
– Chris Hayek, Head of Global Media, Shell

10.00am: Presentation & Fireside Chat – How the Ad Industry Can Get Started in AI?
– Tod Loofbourrow, CEO, ViralGains
– Ciaran O’Kane, Founder & CEO, ExchangeWire

10.30am: Panel Session – What Tech Strategy will Win Out on The Buy-Side
Moderator:
– Matt Prohaska, CEO and Principal, Prohaska Consulting
Panellists:
– Ari Paparo, CEO, Beeswax
– Jay Stevens, Chief Revenue Officer, Adform
– Nick Reid, EMEA Head of Agency, Adobe Advertising Cloud, Adobe
– Sacha Berlik, Managing Director EMEA, The Trade Desk

11.00am: Coffee Break

11.20am: Panel Session – How Identification Builds Economic Sustainability in Digital Advertising
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Marco Bertozzi, VP of Sales, Spotify
– Jordan Mitchell, Founder & CEO, DigiTrust
– James Collier, Co-founder & Chief Revenue Officer, Rainbow
– Alex Stil, President [m]PLATFORM EMEA, GroupM
– Simon Halstead , Head of Open Demand International, Oath

Moderator:
– Rosemary Smith, Director, Opt-4
Panellists:
– Mark Howley, CEO, Zenith
– Matt O’Neill, General Manager, Europe, The Media Trust
– Stacy Huggins, Executive Director, AdLedger
– Amanda Arthur, Head of Data and Analytics, Proximity

1.50pm: ExchangeWire Research Session with Verve Mobile
– Ian James, GM, International, Verve
– Becca Muir, Head of Research and Analysis, ExchangeWire

2.10pm: Panel Session – Why TV Monetisation is Not Just Black and White
Moderator:
– Vincent Flood, Editor, Video Ad News
Panellists:
– Jamie Caras, Senior Regional Director, UK and Ireland, FreeWheel 
– Ruth Zohrer, Connections Planning & Marketing Technology, Mindshare
– Adam Johnston, Head of Advertising Technology, Sky

2.40pm: Coffee Break

3.10pm: Panel Session – The Great Service Layer Debate: Consultancies and Agencies
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:
– Anthony Rhind, Chief Operating Officer, Beamly
– Wayne Blodwell, Founder & CEO, The Programmatic Advisory
– Fiona Davis, Managing Director, Infinitive
– Amir Malik, Digital Marketing Expert, Accenture
– Jill Orr, EVP, International, Triad Retail Media

3.40pm: Panel Session – Header Bidding v the Ad Server: Who Wins?
Moderator:
– Matt Prohaska, CEO and Principal, Prohaska Consulting
Panellists:
– Nigel Gilbert, VP, Strategic Development, EMEA, AppNexus
– Dora Michail, Managing Director, Digital, The Telegraph
– Leon Siotis, Managing Director, UK & Southern Europe, SpotX
– Nicole Holtsmark, Head of Commercial Platforms & Data Products, Condé Nast International

4.10pm: Panel Session – Beyond the Walled Gardens: Making the Publisher Great Again
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:
– Marc Guldimann, CEO & Founder, Parsec
– Andrew Casale, President & CEO, Index Exchange
– Nick Hugh, Chief Executive Officer, The Telegraph

4.40pm: Panel discussion – Why Ad Tech is the Past, Present and Future
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Rob Perdue, Chief Operating Officer, The Trade Desk
– Michael Rubenstein, President, AppNexus
– Jim Daily, Global President, Teads.tv
– Gurman Hundal, Co-Founder & CEO, MEDIA iQ Digital

5.10pm – Networking Party