ATS New York 2015

Agenda

8.45am Registration and Networking

9.45am – Welcome & Introduction
– Ciaran O’Kane, CEO, ExchangeWire

10.00am – Opening Session
– Ciaran O’Kane, CEO, ExchangeWire
– Michael Rubenstein, President, AppNexus

10.20 – Panel Discussion Session: Brand Advertising Panel
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Anthony Rhind, Chief Strategy Officer, Adform
– Mark Egan, Chief Client Officer, Maxus Americas
– Amanda Dean, Snr Director of Programmatic Strategy & Partnerships, Rodale

11.00am – Keynote Presentation
– Nate Woodman, General Manager, Demand Solutions IPONWEB

11.20am – Break

11.40am – Keynote Presentation: Navigating The Programmatic TV landscape
– Brian Stempeck, Chief Client Officer, TradeDesk

12.00pm – Panel Discussion Session: How Data Unleashes Value in Programmatic Video
Moderator:
– Vincent Flood, Editor, Video Ad News
Panelists:
– Irfon Watkins, CEO, Coull
– Richard Sobel, SVP AOD Solutions, VivaKi
– Denise Colella, SVP, Advanced Advertising Products and Strategy, NBCUniversal

12.40pm – Lunch

2.00pm – Presentation & Fireside Chat: Building Cross-Channel Programmatic Strategy
– Ciaran O’Kane, CEO, ExchangeWire
– Jana Jakovljevic, Head of Programmatic Solutions, Spotify

2.20pm – Panel Discussion Session: Why Clean Inventory Helps to Legitimise Programmatic Buying & Selling
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Robert Blackburn, VP Sales, Equinix
– Michael Tiffany, CEO, White Ops
– Andrew Casale, President & CEO, Index Exchange
– David Sendroff, Founder & CEO, Forensiq

2.50 FireSide Chat
– Ciaran O’Kane, CEO, ExchangeWire
– Tim Cadogan, CEO, OpenX

3.10 – Break

3.30pm – The Publisher Programmatic Model
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Romain Job, General Manager US, SmartAdServer
– Jana Meron, VP of Programmatic & Data Strategy, Business Insider
– John Snyder, CEO, Grapeshot

4.00pm – Presentation & Fireside Chat: How Deep Linking Can Tackle the Challenges of Mobile Fragmentation
– Ciaran O’Kane, CEO, ExchangeWire
– Lauren Nemeth, Chief Revenue Officer, URX

4.20pm – Panel Discussion Session: Using Data & Insight for Efficient Programmatic Trading
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Raj Dhanda, VP, Global Strategy, Marketing Services, Visual DNA
– Paul Silver, Chief Strategy Officer, Media iQ
– Mike Pisula, VP Technology & Partnerships, Xaxis

4.50 – Discussion Session: LATAM Programmatic Insight
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Edmardo Galli, Managing Director Latam, IgnitionOne
– Victor Lopez, Programmatic Media Director, Affiperf
– Andre Artacho, Managing Director, Havas Digital Brazil