ATS Sydney 2012

Vicki Lyon, Managing Director, SpotXchange Asia Pacific

A highly experienced and accomplished media professional, Vicki Lyon is Managing Director of SpotXchange for Asia Pacific. She was appointed to launch and expand SpotXchange’s footprint throughout the Asia Pacific region. SpotXchange is currently the largest global marketplace of video ad inventory, reaching more than 110 million unique visitors each month in more than 20 countries.

Prior to joining SpotXchange, Lyon was responsible for launching ad network, Tribal Fusion in the Australian market, building out the local office and generating revenues for the Australian region. Prior to that, she worked at FPC Magazines where she commercialized and took to market all online titles including Vogue, Notebook, Village Voice and Taste.com.au. Lyon pioneered the integration between print and online for these titles, working with clients including Estee lauder and Toyota to create unique online offerings to tie in with print campaigns. In South Africa, she established the online and mobile media industry while working at Tiscali one of the country’s leading ISPs. In this role, she was responsible for creating a commercial product out of the 2^ND largest Portal, creating advertising opportunities, sponsorships, content integration and ecommerce solutions for the portal. Lyon also launched one of the first advertising campaigns across mobile.

Marc Barnett, General Manager, Microsoft Media Network & Advertising Exchange

Marc Barnett is General Manager, Microsoft Media Network & Microsoft Advertising Exchange. In this role, Marc is responsible for driving the strategic direction of programmatic trading, performance media and third party networks.

Barnett rejoined ninemsn in December 2011, after spending time with Microsoft Advertising in Singapore. As the Director of Specialist Sales for Asia Pacific, he was responsible for driving advertising revenue for Microsoft’s full suite of online advertising products across the region.

Previously, Barnett spent four years with ninemsn in a variety of commercial roles, mostly recently as the Director of Commercial Operations and Performance Media. In this role, he was responsible for launching and managing MSDR, the Performance Media business and managing the display Ad Operations team.

He first commenced his digital media career as a member of the startup team that launched Overture (now Yahoo Search Marketing) in the Australian market. As Sales Manager, he led a team responsible for developing search marketing demand and driving revenue across direct and agency clients.

Julian Tol, Co-founder & CEO at BRANDSCREEN

Julian Tol is the Founder/CEO of Brandscreen, the leading enterprise-grade DSP in the Asia-Pacific region. Brandscreen supplies turnkey trading technology solutions to a number of the world’s leading media holding companies. Tol was born in Sydney and spent his early career with BBDO, McCanns and Ogilvy in Sydney, London and Amsterdam. His first start-up, The Campaign Centre, was an early ad-tech success story. It developed web-based marketing operating systems and B2B transactional platforms for large advertisers, and was acquired by Publicis in 2000. The Campaign Centre was merged with Mundocom International, and Tol was appointed CEO of the merged unit. He led the transformation of Mundocom into a leading European digital agency. In 2006 he returned to his native Australia, and started Brandscreen. Tol is a tireless and passionate advocate for digital innovation, advertising technology and media optimization, and has authored a patent in RTB valuation

Jay Stevens, Vice-President and General Manager, International – the Rubicon Project

Charged with overseeing the international expansion efforts for the Rubicon Project, Jay Stevens brings more than ten years of interactive marketing and international business experience to his position. Before joining Rubicon in May of 2009, he served as the SVP of Audience at MySpace. He was the social network’s first hire outside of the US and oversaw operations for 12 of their European territories during the first two years of his tenure with the company.

Prior to joining MySpace in February of 2006, Stevens served as the director of International for Silverpop, the leading email marketing software and services provider and greenfielded their business into the UK. He previously was a member of the founding team and served as the director of marketing for Radical Communication, where he drove the company's day to day marketing operations. Stevens began his career in interactive media in 1998 directing the digital marketing practice for AlexanderOgilvy Public Relations, managing the DoubleClick and RelevantKnowlege accounts for the leading technology marketing communications firm.

Stevens has most been recognized by the Evening Standard as one of the 1000 most influential Londoners, by Revolution Magazine as the 5th most influential person in digital media in the UK and by Advertising Age as one of the top 20 interactive marketers of the year in the United States. He has also served as a press aide to former President Jimmy Carter and holds a B.A. in History from Emory University.

Paul Fisher, Chief Executive Officer, IAB Australia

Paul Fisher has been involved in the media industry over the past 12 years. Having held numerous sales and management positions in radio and television at Austereo, DMG Radio and WIN Television, Fisher has spent the majority of this time in the online advertising industry, most recently as National Sales Director of NEWS Digital Media.

Before becoming NDM’s Sales Director, he was previously News Limited’s head of integration, and has also held sales and management roles at Ninemsn, including representing ninemsn on PBL One, PBL’s first foray into integration 10 years ago.

Marc Lomas, Commercial Director at Cadreon Australia

Marc Lomas is Commercial Director of Cadreon Australia, part of the Interpublic Group. He has led the Cadreon team since the business launched in Australian in mid-2011. Lomas’s primary responsibilities include team management, developing digital strategies, establishing new technologies, data development, inventory partnerships and innovation across the Cadreon platform.

Before Cadreon, Lomas worked across a diverse set of performance-focused roles across the Mediabrands Australia portfolio including Group Director of SEO and Social at Reprise Media and Head of Performance at the media agency that is now UM. Prior to Mediabrands he worked in London for the direct response division of Aegis Media.

Lomas’s passion is to constantly drive digital innovation and campaign performance. He brings to Cadreon a thorough knowledge of data, systems and tools, however he couples this with broader media strategy skills and a comprehension of the broader communications landscape.

During his career, Lomas has worked on an impressive portfolio of clients including Microsoft, Target, Coles, Origin Energy, Sony, Hyundai, Kia, HBOS, Dell, BSkyB, Norwich Union, Aviva and Diageo.

Mark Britt, Group CEO, ninemsn

Mark Britt took the helm of the ninemsn group of companies in September 2011. As Group CEO, Britt runs all ninemsn group activities across Australia and New Zealand including; ninemsn, Windows Live, Bing, Cudo and investments in iSelect and RateCity. Before being appointed CEO, he sat on the ninemsn Board of Directors.

Britt has a wealth of executive and commercial experience in online, advertising and consumer technology fields and the Australian, European and Asia-Pacific markets. He is an established leader and has an impressive track record in identifying breakthrough business opportunities, executing high profile joint ventures and pioneering transformational partnerships in digital.

Britt returned to Australia after spending four years with Microsoft, most recently as General Manager for Consumer and Online. In his time at Microsoft, he built the first integrated consumer team in Asia Pacific, bringing together MSFT's consumer software, advertising and marketing assets for the first time.

Britt is passionate about the vision of combining old and new media, and is a true believer in the opportunity for data and technology to create amazing new content experiences and deliver effective advertising results for clients and users.

Stuart Spiteri, Chief Operating Officer, News Digital Media

Stuart Spiteri is the chief operating officer of News Digital Media. He is responsible for the day to day strategic and operational management of the company. In addition to leading the growth and direction of company’s portfolio of standalone businesses, Spiteri works closely with News Limited’s divisional leadership teams to develop and grow News’ newspaper and magazine websites, tablet applications and mobile sites.

Spiteri joined News Digital Media in December 2011 from Google’s Singapore office, where he was head of platforms across the Japan and Asia-Pacific region. He has more than a decade of experience at the highest levels of international digital management and a deep understanding of digital technology and commercial acumen.

Prior to Google, Spiteri spent seven years with Akamai Technologies as managing director of Asia-Pacific. His earlier career included roles as head of the marketing solutions division of chinadotcom, where he built the region's leading ad network (24/7 Media Asia), director of The Economist Group and group marketing manager of Starlite Holdings, which holds Asian licenses for Hallmark Cards and Warner Bros. across Asia-Pacific.

Phillip Cowlishaw, Performance Media Director at Ikon Communications

Phillip Cowlishaw joined Ikon Communications in 2010, to build Ikon’s strategic solution for all performance based media. Integrating top technology with world class experts in performance based media these teams have been successfully integrated into Ikon’s clients teams, communication process and effectiveness philosophy.

Prior to joining Ikon, Cowlishaw spent a number of years driving the media offering for one of the UK’s leading independent full service digital agency Blue Barracuda. It was here that he developed and grew the online ad exchange team and understanding that has been of paramount importance to his role at Ikon when developing the Australian ad exchange business for Ikon that revolutionised how many clients trade their advertising dollars.

Cowlishaw has been responsible for delivering Performance Media campaigns for a number of clients including: Commonwealth Bank of Australia, Vodafone, Yum Brands, British Airport Authority, Nectar Loyalty and ITV.

Carolyn Bollaci, Country Manager for Australia and New Zealand, MediaMind

Carolyn Bollaci boasts an extensive background in digital media in the Australian, UK and US markets. She has vast experience in client development and management joining Eyeblaster from News Digital Media where she was group sales manager. Prior to News Digital Media, Bollaci was group sales manager for ninemsn. At ninemsn she led a sales team in driving initiatives to achieve national sales goals and build on customer and partner relationships. Bollaci has also worked as an account manager for Microsoft in her native United States where she managed key advertising accounts on MSN, providing strategic marketing consultation and worked towards identifying additional revenue generating opportunities.

Stephen Hunt, Director, Asia-Pacific, TubeMogul

Stephen Hunt is responsible for expanding TubeMogul's business into Australia and throughout the Asia-Pacific region. In 2009, he sought out an opportunity with Adconion Media Group to launch Joost into the Australian market. Being the first video ad network in the market, Hunt and his team were tasked with shifting ingrained Direct Response mentalities towards the true value of Branding online as agencies were finally offered a digital alternative to television's scale. The sector has now exploded with a crowd of incumbents fighting for a piece of the pie, which is what drove Hunt to seek out a media buying platform that could successfully navigate the complicated and treacherous video landscape. He found that solution in TubeMogul's PlayTime platform which is 'built for branding' offering DSP Technology with AdNetwork Service.

Angus McDonald, Managing Director, Emerge Digital

A former Head of Publisher Partnerships for Yahoo!7, one of Australia’s leading digital media companies, Angus McDonald brings twelve years experience in digital media, technology and development to emerge Digital, one of ViDM Group’s newest companies.

McDonald is deeply knowledgeable of what makes for a successful digital publisher monetisation strategy and how to drive business development cycles from vision through execution and on to outcome. At emerge Digital, he has expanded the ad technology product offerings currently available to publishers in the Asia Pacific by launching the latest, most innovative publisher audience sales platform that protects data, organizes data, monetizes data and optimizes ad inventory performance.

Robbie Hills, Head of Agency Solutions, SE Asia/India, Google

Robbie Hills is recognized as one of the region’s most authoritative digital marketing experts. In February 2011 he joined Google as Head of Rich Media Asia Pacific. In June 2011 he was also made Head Agency Solutions for South East Asia and India. Most recently he was the General Manager of RockYou APAC. RockYou is the leading innovator, creator, and distributor of content on the social web.Prior to RockYou he was the CEO APAC of WPP’s Group M Search businesses and prior to that was managing director of WPP owned 24/7 Real Media, Australia.

Michael Peralta, CRO, MediaMath

As Chief Revenue Officer of MediaMath, Michael Peralta is responsible for managing global sales and account functions, including customer experience and international expansion efforts. Peralta came from AOL where he was responsible for their national advertiser services team as well as international sales efforts for U.S.-based clients looking to market on a global scale. Peralta also spent several years living in London as Managing Director of Western Europe for Advertising.com with full P&L responsibility for the UK, French and Spanish businesses. While in London, Revolution Magazine named Peralta one of the "Top 50 Most Influential Leaders in the Digital Sector." At Advertising.com, he also started several vertical sectors including education, which became the company's largest revenue driver and helped contribute to AOL's acquisition in 2004. Peralta has over 18 years experience in general management, sales, marketing and operations and has held executive level roles at technology companies Magnetic and Tumri. Prior to digital marketing, he held various roles in the engineering and education industries. Peralta was also appointed as Assistant Dean on University of Virginia's Semester At Sea International Program and served on two voyages.

Matthias Kunze, Director of Publisher Monetisation, Asia Pacific, Google

Matthias Kunze is the Director of Publisher Monetisation in Asia Pacific for Google and is responsible for the publisher display business including DoubleClick platform products, the DoubleClick Ad Exchange and Google AdSense.

Kunze was formerly the Managing Director for Yahoo! Mobile in Asia. Prior to joining Yahoo!, Matthias had been working in the mobile advertising industry for more than four years. He was the co-founder of Actionality, Inc., a mobile advertising company, which was acquired by Yahoo! in May 2007. He also successfully co-founded three software companies, and worked in the publishing and television business in Europe for many years. Kunze holds an M.B.A degree from The University of Cologne, Germany.

Toby Ross, Head of Strategic Alliances, Fairfax Digital

Toby Ross is the Head of Strategic Alliances at Fairfax Media, one of the largest publisher networks in the Asia-Pacific region. In this role he is responsible for Fairfax’s programmatic trading, direct response and data strategies, monetisation of international inventory and managing all third party partnerships across these products.

Prior to joining Fairfax, Ross led the demand side business in APAC for the Rubicon Project, a leading publisher focused yield optimisation platform. In this role he developed and grew relationships with leading ad networks, rep firms and publishers in the region.

In a rapidly evolving market, where the adoption of technology based sales channels is becoming increasingly important, Ross is responsible for ensuring that Fairfax trades effectively with its partners, balancing workflow and ensuring fair value for the publisher.

Ben Grace, Director, Accuen ANZ

Grace began his career in the solar power industry where he ran multichannel online acquisition campaigns from a base in Singapore and Hong Kong for a number of years. What the Datsun is to the Ferrari was the company’s hodgepodge of ‘real time’ technologies to the trading desk of today, however it revealed the immense power of the idea. Grace returned to Australia a few years ago to set up a trading desk for Accuen and, luckily, OMD not only shared the same vision but had the trust to give him the freedom and resources to make the desk the best one they could imagine up.

Scott Spencer, Director of Product Management, DoubleClick Ad Exchange

Scott Spencer is the Director of Product Management for the DoubleClick Ad Exchange. With over eleven years’ experience in developing online solutions for buyers and sellers, Spencer has built many Google and DoubleClick products. Currently, he heads up the DoubleClick Ad Exchange – a unique product that enables ad networks and trading desks to bid on display inventory, and helps publishers centrally manage multiple ad networks to generate the highest yield, while protecting their key site and audience assets. Prior to joining Google, Spencer was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Processes and Customer Satisfaction leverage.

Phil Duffield, Managing Director at Adap.tv

Phil Duffield joined Adap.tv in January 2012 as Managing Director to launch the Sydney office for this highly regarded company who leads the way in programmatic video advertising. His focus over the coming months will be to oversee Adap.tv’s growth in Australia and across South East Asia, building the brand's presence. Duffield joins Adap.tv following four years as APAC Managing Director at AD2ONE. Adapt.tv is the leading programmatic video advertising platform with the world’s largest video ad market place.

Ross McNab, Digital Media Technology Partner, Kinected

With a decade of digital advertising experience McNab has returned to Sydney after 4 years global in Hong Kong and New York. Born in England to Scottish parents and raised mostly in Australia, McNab has lived and worked on four continents. His Scottish work ethic, English stoicism and Australian doggedness and flair have been an inspirational combination in an 11-year career built on selling and developing digital technology worldwide. For the past 3 years, he was Global Business Development Manager for MediaMind in New York, having also performed 3 years for the company in Sydney and Hong Kong where he helped establish the brand. His responsibilities involved running agency group relationships, the east coast sales team, and incubating an exchange trading business. His time in New York gave him a deep understanding of how to successfully work with senior global executives, build strong relationships across Omnicom, GroupM, Havas, and Publicis, plus a thirst for a decent Aussie beer.