ATS Tokyo 2017

9.00am: REGISTRATION & COFFEE

9.30am: Welcome Introduction
– Ciaran O’Kane, Founder & CEO, ExchangeWire

9.35am: Presentation & Fireside Chat – How to Build the Optimum Brand Safety Model – Lessons Learned from Global Brands (Japanese)
Moderator:
– Naohiro Seike, Department Director, Digital Planning Department, Digital Business Division, ASATSU-DK.INC(ADK)
Speaker:
– Aco Yamagata, Media Director, Customer Marketing K.K., Unilever Japan

10.05am: Keynote Presentation – ​The New Role of Programmatic & the Required Redefinition (Japanese)
– Tetsuya Shintani, Commercial Director & Country Manager, Japan, The Trade Desk

10.35am: Panel Discussion – Will Standardisation Help Solve the Viewability Problem? (Japanese)
Moderator:
– Nobuyuki Tomioka, Senior General Manager, Digital Marketing Division, Editor-in-chief of “Ad Ron” operated by GMO, GMO Nikko Inc.
Speakers:
– Yutaka Kirihara, Director, Domain division, Headquarters, GMO Internet, Inc
– Takanori Okamoto, Manager, Marketing Division, GMO CLICK Securities, Inc.
– Hiroshi Sugiyama, Manager, Office of the president, GMO Pepabo, Inc.
– Takashi Yamaoka, Professor, Faculty of commerce, Nagoya University of Commerce & Business

11.05am: BREAK

11.25am: Presentation & Fireside Chat – 5 Things You Need to Know about Programmatic Video Advertising (Japanese)
Moderator:
– Masatoshi Nagano, ExchangeWire JP
Speaker:
– Haruyo Kagawa, Japan Country Manager, Unruly

11:45am: Presentation & Fireside Chat – The Network Effect: Data Sharing Key to Unlock Better Results for All (English & Japanese)
Moderator:
– Tomoyuki Noshita, Editor in Chief, ExchangeWire JP
Speakers:
– Akiko Yoshitake, Commercial Director, JAPAN, Tapad
– Henry Schenker, Vice President, APAC, Tapad

12.05pm: Panel Discussion: The Future & Functionality of Local Contents in Technology-Driven Era (Japanese)
Moderator:
– Katsumasa Kishioka, Group Manager, Media Division, Cyber Communications Inc.
Speakers:
– Kosuke Yoshimura, President & CEO, NISHINIPPON SHIMBUN MEDIA LAB, Inc.
– Yusaku Moriuchi, Director, Solution Division, Japan Development Office, Office of Newspapers, Dentsu Inc

12.35pm: LUNCH

1.30pm: Fireside Chat – Building a Robust Business Model in a Data Driven World (English)
– Julian Savitch-Lee, Director of Client Services, BidSwitch by IPONWEB
– Ciaran O’Kane, Founder & CEO, ExchangeWire

1.50pm: Presentation & Fireside Chat: Cross-device Solution Capabilities & its Latest Overseas Case Studies
Moderator:
– Masatoshi Nagano, ExchangeWire JP
Speakers:
– Randell Cotta, Director of Data Science, Drawbridge Inc.
– Shin Serizawa, Team Leader, IT Service Division, IT & Communication Business Unit, Mitsui & Co., Ltd.

2.10pm: Panel Discussion: – How should you React when Technology Takes Over?  (Japanese)
Moderator:
– Koichi Tanigaki, General Manager, Planning Division1, Trading Desk Group, D.A.Consortium
Speakers:
– Ryo Fujii, Group Leader, Integrated Planning Group, Hakuhodo DY digital Inc.
– Yukihiko Imamura, Managing Director, Teads Japan
– Satoshi Kawasaki, Nikkei-ID and Advertising Unit, Digital Business, NIKKEI INC.
– Tomoko Teramawari, Executive Vice President, Platform One Inc

2.40pm: Presentation & Fireside Chat: Transparency Challenges for Publishers: A Global Perspective
Moderator:
– Tomoyuki Noshita, ExchangeWire JP
Speakers:
– Nicholas (Nick) Kovac, Country Manager, Japan, PubMatic KK
– Masaru Sakurai, CEO, QSTO Communications Inc

3.00pm: Fireside Chat: Using Technology to Overcome Challenges and Optimise Revenue
Moderator:
– Tomoyuki Noshita, Editor in Chief, ExchangeWire JP
Speaker:
– Kenta Noyashiki, Director, AJA Inc.

3.15pm: BREAK

3:30pm: Panel Discussion – Is the Role of the CIO & CMO Converging within Brands? (English)
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Kengo Horiuchi, Marketing Director, Treasure Data Inc.
– Kazuki Fuse, Country Manger, Datorama Japan Inc.
– Yoshiko Hirosue, Manager, Analytics & Data Platform, Performance Marketing, Marketing & Communications, IBM Japan

4.00pm: Panel Discussion – Transparency in the Ad Exchange (Japanese)
Moderator:
– Daisuke Takase, CEO, s1o interactive Inc.
Speakers:
– Daisuke Fujihira, Senior Director, Digital Media Division, SoftBank Corp.
– Satoshi Mitsukuri, Executive Director of Sales and Marketing. All About,Inc.

4.40pm: Presentation & Fireside Chat – The Digital Shift in Advertising & Marketing – Looking Ahead to 2020 (Japanese)
Moderator:
– Kenichi Sugawara, Manager of Brand Advertisement, SmartNews Inc.
Speakers:
– Ryuji Yokoyama, President & CEO, Digital Intelligence Inc.

5.20pm: NETWORKING PARTY