ATS Tokyo 2014

Opening Session

8.30am: Registration

9.20am: Welcome
Ciaran O’Kane, Founder & CEO, ExchangeWire

9.30am: Opening Keynote – How Programmatic Is Changing The Digital Landscape
Speaker – Brian O’Kelley, CEO, AppNexus

DATA: Managing & Leveraging Data in Programmatic Age

10.00am: Keynote Presentation – Making Programmatic Work: Achieving Marketing Goals Through Data and Algorithms
Speakers:
– Frith Fraser, Director Platform Solutions, APAC, MediaMath
– Toshio Shigeyama, Rakuten DSP Team, Rakuten Marketing Department Japan

10.30am: Presentation & Fireside Chat – How to Manage & Execute Data in Programmatic
Moderator – Ciaran O’Kane, ExchangeWire
Speaker – Stuart Spiteri, MD APAC, Krux

11.00am: COFFEE BREAK

11.20am: Presentation & Fireside Chat – How Building Data Infrastructure Helps Advertisers Achieve Marketing Objectives
Moderator – Ciaran O’Kane, ExchangeWire
Speaker – Scott Neville, Chief Marketing Officer, IPONWEB

VIDEO & MOBILE: How Programmatic Video And Mobile Will Shift Brand Spend Away From Traditional Channels

11.50am: Keynote Presentation – How We Bring TV Brand Spend Into Programmatic Video: How New Metrics Are Helping To Bridge The Gap
Speaker – Soichi Ito, Client Services Director, Videology

12.20pm – 12.50pm: Keynote Presentation – Current and Future Video Ad Trends in Japan and the Global Market
Speakers:
– Hisashige Hashimoto, CEO, AOL Online Japan
– Masahito Ota, Director Cyber Business Strategy, Nippon Television Network
– Yu Nakane, Section Manager, Contents Sales Dept, Dwango Contents

12.50: LUNCH

2.00pm: 6 of 6 Case Studies (Advertisers)
Speakers:
– Junko Miyano, Digital Marketing Manager, L’Oreal Paris division, L’Oreal Japan Co., Ltd.
– Eriko Matsuda, Digital Advertising Lead, Microsoft Japan Co., Ltd.

2.30pm: Presentation & Fireside Chat – The Future of Programmatic in Japan from the Founders of Japan’s First RTB Exchange
Speakers:
– Masaru Sakurai, Executive, Cyber Communications Inc.
– Nick Kovac, Managing Director, Japan, OpenX
Moderator:
– Ciaran O’Kane, ExchangeWire

PUBLISHER STRATEGY: Building Progressive Strategy In A Data Driven Environment

3.00pm: Fireside Chat – How the Most Powerful Entertainment Company Will Change the Japanese Online Video Market
Moderator – Tomohiko Kubota, CEO, Founder, AMPLIA
Panelist – Rieko Muramoto, Corporate Executive, Senior General Manager of the Digital Business, AVEXDIGITALINC.

3.30pm: COFFEE BREAK

3.50pm: Presentation & Fireside Chat – How Global Publishers Are Unlocking The Revenue Opportunity Around Programmatic Video
Moderator – Ciaran O’Kane, ExchangeWire
Panelist – Yoav Arnstein, Managing Director, LiveRail

4.20pm: Keynote Presentation – How Premium Publishers Build Sustainable Models Using Collectives and PMPs: Building A Successful Programmatic Strategy
Speakers – Jay Stevens, International General Manager, Rubicon Project
Moderator – Denise Colella, CEO, Maxifier

4.50pm: 6 of 6 Case Studies (Publisher)
Speakers:
– Kazuki Kuniya, Chief, Bureau of Advertising Division, Yomiuri Shimbun
– Keisuke Ogishima, Sales Division, Sales Planning Dept., General Manager, Kakaku.com, Inc.
– Further speaker TBC

5.20pm: Panel Discussion, National Experts: How Japanese Businesses Can Leverage From Audience Data – Executive Perspectives on Advertisers and Publishers
Moderater – Shinobu Ohyama, Executive Editor, ExchangeWire Japan
Panelists:
– Ryuji Yokoyama, President & CEO, DIGITAL INTELLIGENCE INC.
– Satoshi Sugahara, CEO, Japan Business Press Co., Ltd.
– Hiroyuki Ishinaga, Corporate　Executive　Officer, ORIX　Life　Insurance　Corporation