ExchangeWire Live in New York

9.30am – 9.50am: Coffee & Registration

9.50am – 10am: Welcome & Introduction
– Rachel Smith, COO, ExchangeWire

10am – 10.30am: Opening Fireside Chat – How The Agency Model Remains Relevant In A Data First World
– Brian Lesser, CEO, North America, GroupM
– Ciaran O’Kane, Founder & CEO, ExchangeWire

10.30am – 10.50am: The Trade Desk Keynote Presentation: The State of Advanced TV
– Brian Stempeck, Chief Client Officer, The Trade Desk

10.50am – 11.20am: Why The Fragmented Media World Is Changing TV Buying
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panelists:
– Brian Stempeck, Chief Client Officer, The Trade Desk
– Erica Schmidt, Managing Director, North America, Cadreon
– Adam Heimlich, SVP Programmatic, Managing Director of HX, Horizon Media
– Josh Martin, EVP, Performics

11.20am – 11.40am: Coffee Break

11.40am – 12.00pm: IPONWEB Keynote Presentation & Fireside Chat
– Nate Woodman, General Manager Demand Solutions, IPONWEB
– Ciaran O’Kane, Founder & CEO, ExchangeWire

12.00pm – 12.40pm: Why Data Management & Activation Should Be A Core Digital Competency
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panelists:
– Darryl Gray, Global Vice President – Sales & Business Development, SAP Exchange Media
– Charles Cantu, CEO, Huddled Masses

12.40pm – 2.00pm: Lunch

2.00pm – 2.20pm: OpenX Keynote Presentation
– Caleb Sotelo, Director of Labs & Staff Engineer, OpenX

2.20pm – 2.50pm: Surviving the Duopoly: How Ad Tech Remains Relevant
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panelists:
– Jason Kint, CEO, Digital Content Next
– Jonathan Mendez, Founder & CEO, Yieldbot
– Ari Paparo, CEO, Beeswax

2.50pm – 3.20pm: Header Bidding: The Gateway To Holistic Yield Management
Moderator:
– Matt Prohaska, CEO and Principal, Prohaska Consulting
Panelists:
– Nate Woodman, General Manager Demand Solutions, IPONWEB
– Tim Sheets, VP, Monetization, OpenX
– Paul Bannister, Executive Vice President, Strategy, CafeMedia
– Stephanie Layser, Director, Ad Technology, NewsCorp

3.20pm – 3.40pm: Coffee Break

3.40pm – 4.20pm: The Impact Of Programmatic On Emerging Channels
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panelists:
– Jon Mansell, VP, Marketplace Innovation, MAGNA
– Michael O’Neil, VP Programmatic Sales & Partnerships, Triton Digital

4.20pm – 4.50pm: Making Viewability & Brand Safety Work In Programmatic
Moderator:
– Ana Milicevic, Principal & co-founder, Sparrow Digital Holdings
Panelists:
– Mitch Weinstein, SVP, Ad Operations, IPG Mediabrands
– Susan Schiekofer, Chief Digital Investment Officer, GroupM
– Steve Indich, General Manager, US, Beamly

4.50pm: Networking Drinks & Canapés