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Mobile Sessions London 2013

Unlocking the Mobile Prize

12.30pm: Arrival and registration, followed by Mobile Sessions Networking Lunch

1.30pm: Opening keynote – Paul Wright, Chief Digital Officer, Omnicom

1.50pm: Fireside Chat, Moderated by Russell Buckley

– James Hilton, CEO, MCSaatchi and Anthony Rhind

2.05pm: Case Study

– Jon Bradford, CEO of Springboard Mobile Accelerator Fund & Howard Kingston, CEO & Co-Founder, Future Ad Labs

2.25pm: Keynote – Abhay Singhal, Co-founder, VP of Global Sales & MD EMEA, Inmobi

2.50pm: Panel discussion session

Moderator: James Connelly, Co-Founder & Managing Director – Fetch

Panellists:
– Caspar Schlickum, Xaxis
– Neil Johnson, AN Media
– Surag Patel, Adtruth

3.20pm: Mobile Sessions Networking Break

Technology Driving Mobile Innovation - Now

3.50pm: Case Study

– Jonathan Harris, Associate Director, Starcom MediaVest Group: A look at how Pizza Hut leveraged location based targeting to drive foot traffic with attributable sales performance

4.10pm: Keynote – Michael Dewhirst, CTO, StrikeAd

4.35pm: Mini Keynotes – Weve & Admobius

4.55pm: Case Study

– Angus Lovitt, Performance Marketing Director, King,com: An honest assessment of what one of the largest mobile spenders has learnt along the way

Mobile Monetisation - Paving the Way For Publishers

5.10pm: Keynote – Jay Stevens, General Manager – International, The Rubicon Project

5.30pm: Case Study

– Patrick Vogt, CEO, Weather Central

5.45pm: Mobile Sessions Networking Drinks

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