The Wires 2017

Ben Barokas

Founder and CEO, Sourcepoint

Ben is the CEO and Co-founder of Sourcepoint, where he is driving the next evolution of the internet – content compensation – providing publishers with solutions to foster a transparent value exchange with consumers. Ben is a serial entrepreneur with a unique ability to identify market opportunities and the conviction to turn them into thriving companies.

JOHN BROUGHTON

Head of Performance Marketing, confused.com

John has a long background in performance marketing in both agency and client teams covering nearly 2 decades. He has a fondness for data and using data to make strong commercial decisions, a factor that structures the approach to performance marketing at Confused.com where technology is front and centre for delivery, insight and attribution.

DANIEL De SYBEL

Chief Technology Officer, Infectious Media

The fourth employee of Infectious Media, Dan started his career as an Operations Analyst for Advertising.com, where during a six year tenure, he launched the European Technology division, growing the EU Tech team to 12 people before moving agency-side to Havas Media Group. After a two year stint, Dan moved to Infectious Media, where his Technology division yielded one of the first Big Data analysis systems to reveal and visualise the wealth of information that RTB provides to its clients. From there, the natural next step was to produce the Impression Desk Bidder to be able to action the insights gained from the data in real time and thus close the loop on the programmatic life cycle. Dan's team continues to enhance its own systems, whilst integrating the technology of other best-in-class suppliers to provide a platform that caters to each and every one of our clients' needs.

Nick Graham

Global Director of Corporate Marketing and Media, Huawei Technologies

Nick Graham is Global Director of Corporate Marketing and Media at Huawei Technologies, helping lead marketing teams to build world-class media, technology, and content practices. Nick holds an Executive MBA in Business Innovation and Entrepreneurship with merit from Cass Business School in London and a BCom in Computer Science and Economics. He is also a Fellow of the Royal Society of Arts, Manufacturers and Commerce, and mentors at Central Saint Martins College for Art and Design.

Simon Harris

Senior Programmatic, Dentsu

Simon Harris has over a decade of experience in digital advertising, & has held senior programmatic positions in three holding groups.

He currently leads the optimisation teams based in Dentsu in London & has been instrumental in creating a modern & progressive trading operation that is fully integrated into the planning teams within the group.

Over the years Simon's has worked on key accounts including Microsoft, GM, Zurich, Exxon, BA, Shop Direct, Nike, AMEX, Unilever, BMW, Kimberly Clark & Burberry.

He has a depth of experience in technology platforms and data & his team has won awards for their use of data to drive business results.

LARA IZLAN

Director, Commercial Platforms & Operations, Auto Trader UK

Lara joined Auto Trader in 2015, and is responsible for the structure and strategy of the business’ commercial advertising platforms and operations. Originally joining to lead the programmatic and audiences team, her role has grown to jointly manage a talented team covering programmatic, data & audiences, analytics & insights, ad technology and campaign management functions. Lara and her team launched Auto Trader’s first data management platform, built an in-house media buying team and developed a commercial strategy for the company’s first-party automotive intent data. Prior to joining Auto Trader, Lara spent seven years at the Telegraph - first working on digital strategy and analytics, before moving into advertising in 2011 where she the built the Telegraph’s programmatic business. Lara previously worked for Disney, AOL, a Silicon Valley mobile start-up, and as an equity investment analyst. Lara holds an MBA from London Business School, a Masters in Social Psychology from London School of Economics, and an Economics degree from Harvard University.

RAKHEE JOGIA

Regional Director, Display, Rakuten Marketing Europe

Rakhee has over a decade of experience in affiliate, display and digital marketing. Joining Rakuten Marketing in 2010, Rakhee was responsible for growing the UK publisher network, focusing on the acquisition and management of strategic partnerships such as Nectar, O2 Media, Shortlist Media and many more. Today, she heads up the European Services team for Rakuten Display, managing Client Services, Media Buying, and Creative teams, supporting brands that are looking to build bespoke display strategies, tailored to their consumer’s browsing and purchasing behaviour.

Rakhee’s experience and extensive knowledge of the digital landscape continues to play a pivotal role in the growth of the Rakuten Display business.

CADI JONES

Commercial Innovation Director, Clear Channel Outdoor

Cadi is Commercial Innovation Director for Clear Channel Outdoor’s international division (CCI), and is primarily responsible for defining its international programmatic strategy and deployment - a key initiative in the company’s technology-led digital transformation strategy.

Cadi joined Clear Channel in 2016, bringing over 10 years’ experience in digital media to the role, including eight specifically focused on programmatic solutions.  As well as implementing and driving the commercial strategy, Cadi is part of a cross-functional, multi-market team responsible for delivering Clear Channel’s international programmatic offering across its European markets.

ROB MACLEAN-ELTHAM

Programmatic Marketing Manager, King

With 10 years' experience in online advertising, Rob has extensive knowledge and practical application in programmatic, specialising in the highly competitive performance verticals of finance and gaming. With experience both agency- and client-side, Rob has constantly strived for innovation and is the driving force behind a number of media firsts.

Leading in-house programmatic buying at King, Rob delivers an extremely successful programmatic marketing strategy, with data, technology, and expert implementation being at the core of that success.

ANDY MIHALOP

Client Partner, Facebook

As Client Partner at Facebook, Andy is the partnerships lead for UK Financial Services and former Head of Atlas for Northern Europe. Prior to joining Facebook, Andy was Head of Network Agencies for Media Platforms at Google.

As Head of Digital for MoneySupermarket, Andy managed a large cross-functional team delivering a highly successful digital marketing programme for one of the largest UK price comparison websites. He has extensive media agency and advertising technology experience including previous roles at MediaCom and iProspect, leading digital performance strategy for some of the world’s largest brands. He was voted one of the UK's digital media's most influential individuals in The Drum Digerati 2015 and 2016.

STEPH MILLER

Head of Sales, Marketing Services at Zoopla Property Group Plc

Steph joined Zoopla in 2010 and was tasked with developing advertising revenue in the build up to a planned stock market flotation. Her early adoption of programmatic and focus on lean growth produced a hugely profitable revenue stream that was an important element in the successful IPO in June 2014. After IPO the focus was diversification and Steph played a key role in developing the unique award winning re targeting AdReach product which allowed Zoopla to safely realise the value of its unique data asset. As Head of Sales Steph now has responsibility for all revenue generated by the Marketing Services team encompassing advertising, re targeting and data monetisation. Before Zoopla Steph spent time at The Telegraph and News International in direct advertising roles

GARY REVENSON

Global Director of Technology, Maxus (GroupM)

Gary has been working in technical consultancy for 10 years, and heads up the Technology offering at Maxus who work across all clients and verticals within the agency.

His role drives innovation and strategy in Technology across the network, working closely with advertisers and account teams helping them to deliver market-leading solutions in the evolving adtech ecosystem. He sits on various GroupM leadership councils and jointly leads the Maxus Technology Consulting division alongside the Worldwide CIO.

He joined Maxus in 2012, following an EMEA role at the largest performance network in the region leading Implementations across 18 markets. During his tenure, Gary has led, consulted and implemented projects across global brands including Apple, Honda, L’Oreal, Expedia, UPS, BT, Barclays, and Microsoft.

Blair Robertson

Chief Analytics Officer, TVSquared

Blair is a seasoned data scientist and visualization guru with a background in Artificial Intelligence. He has spent the past 13 years helping global companies improve decision-making and product development through the application of analytics. As TVSquared’s chief analytics officer, Blair is an expert in a range of statistical techniques such as data modeling, signal processing and machine learning, which he and his team deploy to continually improve the company’s technology platform.

PAUL SILVER

COO & board member, Media iQ

Paul sits right at the intersection of technology, marketing, product and business. He is the Chief Operating Officer and a board member of Media iQ.

Paul is well known throughout the industry as a thought leader, someone who is able to see the bigger, transformational trends taking shape to someone equally adept at operating at the most granular level. Paul is responsible for steering the Media iQ product and technology vision and creating a standout offering in a cluttered programmatic space.

SHANE SHEVLIN

General Manager, EMEA

Shane Shevlin leads the Sales, Marketing & Client Service teams for IPONWEB in the EMEA region. Shane has been instrumental in building out the platform business revenue and establishing strategic relationships at IPONWEB, including having brought on board the early trading partners on IPONWEB's proprietary BidSwitch platform.

DANNY SPEARS

Programmatic Director, the Guardian

Danny Spears is the programmatic director at the Guardian with overall responsibility for the publisher's buy and sell-side functions. As programmatic technology has grown to become the cornerstone of the Guardian's digital advertising revenue, Danny has become a key stakeholder in the wider organisation's approach to technology partnerships, product development, trading and data strategy. Danny was the architect behind the launch of Guardian+ in 2012, and more recently the publisher's adoption of innovative server-side technology. Beyond the Guardian, Danny is a vocal proponent of a healthy, thriving programmatic ecosystem.

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