In this MadTech podcast episode, ExchangeWire’s Anne-Marie Sheedy and Ciarán O’Kane are joined by Marvyn Harrison, Chief Vision Officer at BELOVD to discuss the latest in the worlds of media and advertising. 

North America to shed 10m pay-TV subscribers by 2029 (The Media Leader)

North America will lose almost 10m pay-TV subscribers by 2029, according to a new study. In 2024, Digital TV Research forecasts US subscribers to drop by 3.9m to 56.3m.

Reliance-Disney India media merger to control 85% of streaming, half of TV audience (TechCrunch) 

The merger of Reliance and Disney will create an entity that captures 85% of the country’s on-demand streaming service audience and about half of the TV viewers, posing bigger challenges to streaming giants such as Netflix and Amazon. The merger will have exclusive digital and broadcast rights to some of the key sporting events, such as the next four years of popular cricket tournament IPL, the FIFA World Cup, and Wimbledon.

More music leaving TikTok over Universal Music row (BBC)

More music will be leaving TikTok following the video giant’s row with Universal Music. The video titan says up to 30% of its songs deemed as popular could be lost, however some industry experts estimate that up to 80% of all music on the platform could be muted due to split copyrights.