On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech. 

The episode’s focus is on advertising and publishing, as they discuss WARC’s latest global ad spend forecast, Google’s newsrooms support deal, and the best approach for advertisers when it comes to advertising against digital news content. 

WARC expects global adspend to exceed $1tn this year (The Media Leader)

Global ad spend is expected to grow by 10.5% to USD $1.07tn this year, crossing the $1tn mark for the first time, according to WARC’s latest Global Ad Spend forecast. North America is predicted to show the strongest growth this year, increasing 8.6%. In Europe, ad spend is forecast to rise 5%. The UK is expected to see growth of 8%. Meanwhile, APAC, the world’s second-largest market by ad spend, will see growth slow to 2%. 

Google Joins $250 Million Deal to Support Newsrooms in California (NY Times)

Google has joined a news industry trade group and key California lawmakers for this first-in-the-nation agreement aimed at shoring up newsrooms in the state. The five-year deal would let Google avert a proposed state bill that could force tech companies to pay news organisations when advertising appeared alongside articles on the tech company’s platform.

How Do We Ensure The Future Of Digital News Funding? (ExchangeWire)

In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content. 

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