On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive.

Tune in as they discuss:

• Where the value lies in the modern programmatic ecosystem
• How technological advancements in data analytics and AI are helping marketers
• The most significant trends shaping the future of data-driven growth in advertising, and how brands can ensure they are building a solid foundation for success in this new landscape